SolarWinds N-able Drives Greater Business Value for Channel Partners with Banking Industry Demand Generation Strategy
Industry Leader Joins ICBA, Plans to Attend ICBA National Convention and Techworld® Conference in San Diego March 20 – 24, Booth #640
Ottawa, Canada - February 15, 2011 -
The banking and financial industries remain among the top vertical market opportunities for managed services providers (MSPs) in 2011. To help drive greater demand for its MSP partners and provide additional visibility into key market trends, SolarWinds N-able® today announced it has joined the Independent Community Bankers of America (ICBA). Recognized as the nation's voice for community banks, ICBA encompasses nearly 5,000 community banks of all sizes and charter types throughout the U.S.
"The community banking industry represents a lucrative marketplace for SolarWinds N-able's MSP partners and remains among the fastest growing vertical sectors for managed IT services," says Derik Belair, vice president, marketing and business development, SolarWinds N-able. "We are thrilled to be on the front lines with ICBA and we see tremendous upside to our membership in the organization. We know it will help us to deliver greater business value and market insights to our channel partners."
ICBA membership will further SolarWinds N-able's ability to generate qualified leads through its Midmarket Partner Program and build greater brand visibility for its N-central technology within the financial services industry.
"It's wonderful to see SolarWinds N-able invest and take the initiative to get to know the ins and outs of the verticals we serve, and build brand recognition at the end-user level so we can go into an account with a greater sales and marketing advantage," says Brent McCasland, president, CFO & partner, CalTech, a successful MSP specializing in the financial industry.
"From day one of our partnership, SolarWinds N-able has always shown a genuine interest in helping us improve our service offerings to the financial industry," says McCasland. "By partnering with SolarWinds N-able, we have many options to better support our banks with compliance and security requirements through our managed services offering, or reselling N-central to internal IT departments. This flexibility gives banks the right solution for their needs."
Executives from SolarWinds N-able will be attending the ICBA National Convention and Techworld® Conference in San Diego March 20 – 24. SolarWinds N-able will be demonstrating its N-central technology and providing more information on its Midmarket Partner Program in booth #640.
For more information about ICBA, visit www.icba.org.
For more information about SolarWinds N-able, visit www.n-able.com.
Follow SolarWinds N-able on Twitter at www.twitter.com/NableMSP or www.twitter.com/NableIT.
About SolarWinds N-able
SolarWinds N-able is the leading global provider of complete IT management and Automation solutions for Managed Service Providers (MSPs). SolarWinds N-able was acquired by SolarWinds®, a leading provider of powerful and affordable IT management software, in May 2013. SolarWinds N-able’s award-winning N-central® is the industry’s #1 RMM and MSP Service Automation Platform. SolarWinds N-able has a proven track record of helping MSPs standardize and automate the setup and delivery of IT services in order to achieve true scalability. N-central is backed by the most comprehensive business enablement support services available today and the industry’s only freemium licensing model. Thousands of MSPs use SolarWinds N-able solutions to deliver scalable, flexible, profitable managed services to over 88,000 SMBs worldwide. With offices in North America, the U.K., the Netherlands and Australia, SolarWinds N-able is 100% channel-friendly and maintains strategic alliances with a number of leading global IT companies, including Microsoft, Intel, and Cisco among others.