{"id":35334,"date":"2022-07-06T19:26:18","date_gmt":"2022-07-06T18:26:18","guid":{"rendered":"https:\/\/www.n-able.com\/?p=35334"},"modified":"2024-09-02T16:17:05","modified_gmt":"2024-09-02T15:17:05","slug":"marketbuilder-marketing-in-a-can-for-our-msp","status":"publish","type":"post","link":"https:\/\/www.n-able.com\/de\/blog\/marketbuilder-marketing-in-a-can-for-our-msp","title":{"rendered":"MarketBuilder: Marketing In a Can For Your MSP"},"content":{"rendered":"

*Please Note: The following article details the experience one of our partners had using MarketBuilder, as such individual results may vary.
\n<\/i><\/p>\n

\u201cYou can’t get this kind of stuff for free,\u201d says Manuel \u201cManny\u201d Lloyd, founder of Wilmington, NC based CyberSleuth<\/a>. \u201cI know technically MarketBuilder isn\u2019t free, because you have to be an N‑able partner<\/span><\/a> to use it, but at the same marketing can be expensive and MarketBuilder<\/span><\/a> gives you all the tools you need to create targeted, MSP-specific marketing campaigns.\u201d<\/p>\n

Cyber Sleuth is the third MSP company that Manny has built. The first one, Geeks in a Flash, grew to a multi-million-dollar company with around 50 employees. It was a full-service MSP with a help desk, NOC, and SOC long before being an MSP was as popular as it is today.<\/p>\n

\u201cWe were really successful,\u201d says Manny modestly, \u201cbut marketing was a pain in the neck.\u201d<\/p>\n

Back then, the MSP concept was new to customers\u2014although it wasn\u2019t new to Manny, who had been at IBM in the 90s when they were providing outsourced support and monitoring for larger companies. They just called it being an NSP\u2014<\/span>network service provider. So, getting the message to customers could be a hard (and expensive) slog.<\/p>\n

Vision and Foresight For Your Marketing Campaigns<\/h2>\n

\u201cIf we were to have had something like MarketBuilder and a partner like N‑able that had the vision and the foresight into what MSPs needed as far as marketing campaigns went, I know we could have done probably two times more of what we did because we spent so much time on marketing just trying to come up with ideas and campaigns. MarketBuilder does all that for you,\u201d he opines. \u201cIf we\u2019d had MarketBuilder we could have been number one in the MSP community, that\u2019s how good this is as a resource*.\u201d<\/p>\n

Shifting forward to today, Manny outlines how MarketBuilder has already significantly impacted the bottom line for his business. \u201cMarketBuilder helped me discover that I was under-pricing my services,\u201d he admits. \u201cI was charging about $50* per seat, but the way the MarketBuilder campaigns are structured and the services are packaged, the value we\u2019re adding is so much clearer.\u201d<\/p>\n

Off the back of targeting the financial services sector with the managed security campaign, Manny says he was able to raise his cost per seat by 300%*. He was also able to raise the cost of his project management and CIO services as well.<\/p>\n

The Marketing Strategy You Need<\/h2>\n

For Manny, MarketBuilder provides the first step for growing his business. Because, as he says, \u201cmarketing is not done effectively if you don’t have a good strategy and plan in place and MarketBuilder makes that easy for you.\u201d<\/p>\n

He continues: \u201cFor me it sets the tone of what I’m going after. It\u2019s like I was thinking about targeting the veterinary sector, I looked in MarketBuilder and there was a campaign already laid out to target that sector. It sounds clich\u00e9, but it’s like MarketBuilder is your outsourced marketing team.\u201d<\/p>\n

With the campaign already set out, that\u2019s work Manny doesn\u2019t have to do; which saves him time, money, and energy. \u201cI don’t have to sit there and make it up, I can just go to MarketBuilder. And the beauty is that I don\u2019t have to use the whole campaign, I can just use bits of it based upon the current situation.\u201d<\/p>\n

With the hurricane season starting this month (June) in Wilmington, Manny had just sent out part of MarketBuilder\u2019s Backup and Recovery campaign focused on \u201cwhen was the last time you tested your backups? \u201cI sent that campaign out yesterday, and I have 15* leads already,\u201d he enthuses. \u201cIf I can get five to seven proposals out of that, and ultimately two or three deals, I’m a happy camper. And I didn’t have to do a lot of work or spend any money. Not like if I was trying to do that through something like Google ads!\u201d<\/p>\n

So how do things compare now to how he used to market his business?<\/p>\n

\u201cAs I said earlier, marketing can be a pain. MarketBuilder takes a lot of that pain away. Of course, you\u2019re always going to have the same pain of waiting for people to respond and going after them. You can’t do anything about that,\u201d he says. \u201cOn top of this, I used to pay a marketing company about $1,500 a month and I still had to come up with campaign ideas. They just provided the engine and some templates. And they weren\u2019t in the MSP business, they were a marketing company that sold to MSP. With MarketBuilder, you get access to all of N‑able\u2019s knowledge about RMMs, online backups, end point protection, whatever, and you can just cherry pick what you want use. It’s like marketing in a can. You just pop the top and boom, there you go.\u201d<\/p>\n

Looking the Part<\/h2>\n

Manny also singles out the statistics that MarketBuilder offers. \u201cThe stats are amazing, you can go to client or prospect and say \u201865% of small businesses don’t back up their data,\u2019 and when they question that you can show them the Verizon Data Breach Report from 2020 where that statistic is sourced from,\u201d he says. \u201cBeing able to use validated stats like this make you to look like a genuine authority on the subject.\u201d<\/p>\n

What final bit of advice would he give other people wanting to start using MarketBuilder? \u201cIf you want to grow your business, just start using the campaigns. Don’t talk outside of what’s already there as you\u2019ll create brand confusion. If you just follow what\u2019s there, you\u2019re going to generate new business*.\u201d<\/p>\n

He concludes: \u201cIt took me at least five years before I really saw any traction in my other MSP. I honestly think if I\u2019d had MarketBuilder, I would have seen growth in a year.\u201d<\/p>\n

Want to grow your MSP business? Be more like Manny and check out <\/b>MarketBuilder<\/b><\/span><\/a> today!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

CyberSleuth founder Manny Lloyd explains how MarketBuilder has helped him grow his business and why he wishes he\u2019d had access to it before.<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-35334","post","type-post","status-publish","format-standard","hentry","topic-market-builder","topic-msp-business","topic-sales-strategies"],"acf":[],"yoast_head":"\nMarketBuilder: Marketing In a Can For Your MSP - N-able<\/title>\n<meta name=\"description\" content=\"CyberSleuth founder Manny Lloyd explains how MarketBuilder has helped him grow his business and why he wishes he\u2019d had access to it before.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.n-able.com\/de\/blog\/marketbuilder-marketing-in-a-can-for-our-msp\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MarketBuilder: Marketing In a Can For Your MSP - N-able\" \/>\n<meta property=\"og:description\" content=\"CyberSleuth founder Manny Lloyd explains how MarketBuilder has helped him grow his business and why he wishes he\u2019d had access to it before.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.n-able.com\/de\/blog\/marketbuilder-marketing-in-a-can-for-our-msp\" \/>\n<meta property=\"og:site_name\" content=\"N-able\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NableMSP\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-06T18:26:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-02T15:17:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.n-able.com\/wp-content\/uploads\/2022\/07\/cybersleuth2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"471\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"N-able\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.n-able.com\/wp-content\/uploads\/2022\/07\/cybersleuth2.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@Nable\" \/>\n<meta name=\"twitter:site\" content=\"@Nable\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"N-able\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"5\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.n-able.com\/de\/blog\/marketbuilder-marketing-in-a-can-for-our-msp#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.n-able.com\/de\/blog\/marketbuilder-marketing-in-a-can-for-our-msp\"},\"author\":{\"name\":\"N-able\",\"@id\":\"https:\/\/www.n-able.com\/de#\/schema\/person\/f46a000e389b6d02bd4b3866e7828a7b\"},\"headline\":\"MarketBuilder: Marketing In a Can For Your MSP\",\"datePublished\":\"2022-07-06T19:26:18+01:00\",\"dateModified\":\"2024-09-02T15:17:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.n-able.com\/de\/blog\/marketbuilder-marketing-in-a-can-for-our-msp\"},\"wordCount\":1014,\"publisher\":{\"@id\":\"https:\/\/www.n-able.com\/de#organization\"},\"articleSection\":[\"Business Growth\",\"Marketing\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.n-able.com\/de\/blog\/marketbuilder-marketing-in-a-can-for-our-msp\",\"url\":\"https:\/\/www.n-able.com\/de\/blog\/marketbuilder-marketing-in-a-can-for-our-msp\",\"name\":\"MarketBuilder: Marketing In a Can For Your MSP - N-able\",\"isPartOf\":{\"@id\":\"https:\/\/www.n-able.com\/de#website\"},\"datePublished\":\"2022-07-06T19:26:18+01:00\",\"dateModified\":\"2024-09-02T15:17:05+00:00\",\"description\":\"CyberSleuth founder Manny Lloyd explains how MarketBuilder has helped him grow his business and why he wishes he\u2019d had access to it before.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.n-able.com\/de\/blog\/marketbuilder-marketing-in-a-can-for-our-msp#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.n-able.com\/de\/blog\/marketbuilder-marketing-in-a-can-for-our-msp\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.n-able.com\/de\/blog\/marketbuilder-marketing-in-a-can-for-our-msp#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Business Growth\",\"item\":\"https:\/\/www.n-able.com\/de\/blog\/category\/business-growth-de\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MarketBuilder: Marketing In a Can For Your MSP\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.n-able.com\/de#website\",\"url\":\"https:\/\/www.n-able.com\/de\",\"name\":\"N-able\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.n-able.com\/de#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.n-able.com\/de?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.n-able.com\/de#organization\",\"name\":\"N-able\",\"url\":\"https:\/\/www.n-able.com\/de\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.n-able.com\/de#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.n-able.com\/wp-content\/uploads\/2021\/02\/logo-n-able-vertical-dark.svg\",\"contentUrl\":\"https:\/\/www.n-able.com\/wp-content\/uploads\/2021\/02\/logo-n-able-vertical-dark.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"N-able\"},\"image\":{\"@id\":\"https:\/\/www.n-able.com\/de#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/NableMSP\",\"https:\/\/x.com\/Nable\",\"https:\/\/www.linkedin.com\/company\/n-able\",\"https:\/\/www.youtube.com\/channel\/UClnp77HHg4aME-S-3fWQhFw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.n-able.com\/de#\/schema\/person\/f46a000e389b6d02bd4b3866e7828a7b\",\"name\":\"N-able\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/e9c468b7c98137ecdd5508befa660c205a7978133257080a37fb0b1362d53411?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e9c468b7c98137ecdd5508befa660c205a7978133257080a37fb0b1362d53411?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e9c468b7c98137ecdd5508befa660c205a7978133257080a37fb0b1362d53411?s=96&d=mm&r=g\",\"caption\":\"N-able\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"MarketBuilder: Marketing In a Can For Your MSP - N-able","description":"CyberSleuth founder Manny Lloyd explains how MarketBuilder has helped him grow his business and why he wishes he\u2019d had access to it before.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.n-able.com\/de\/blog\/marketbuilder-marketing-in-a-can-for-our-msp","og_locale":"de_DE","og_type":"article","og_title":"MarketBuilder: Marketing In a Can For Your MSP - N-able","og_description":"CyberSleuth founder Manny Lloyd explains how MarketBuilder has helped him grow his business and why he wishes he\u2019d had access to it before.","og_url":"https:\/\/www.n-able.com\/de\/blog\/marketbuilder-marketing-in-a-can-for-our-msp","og_site_name":"N-able","article_publisher":"https:\/\/www.facebook.com\/NableMSP","article_published_time":"2022-07-06T18:26:18+00:00","article_modified_time":"2024-09-02T15:17:05+00:00","og_image":[{"width":900,"height":471,"url":"https:\/\/www.n-able.com\/wp-content\/uploads\/2022\/07\/cybersleuth2.jpg","type":"image\/jpeg"}],"author":"N-able","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.n-able.com\/wp-content\/uploads\/2022\/07\/cybersleuth2.jpg","twitter_creator":"@Nable","twitter_site":"@Nable","twitter_misc":{"Verfasst von":"N-able","Gesch\u00e4tzte Lesezeit":"5\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.n-able.com\/de\/blog\/marketbuilder-marketing-in-a-can-for-our-msp#article","isPartOf":{"@id":"https:\/\/www.n-able.com\/de\/blog\/marketbuilder-marketing-in-a-can-for-our-msp"},"author":{"name":"N-able","@id":"https:\/\/www.n-able.com\/de#\/schema\/person\/f46a000e389b6d02bd4b3866e7828a7b"},"headline":"MarketBuilder: Marketing In a Can For Your MSP","datePublished":"2022-07-06T19:26:18+01:00","dateModified":"2024-09-02T15:17:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.n-able.com\/de\/blog\/marketbuilder-marketing-in-a-can-for-our-msp"},"wordCount":1014,"publisher":{"@id":"https:\/\/www.n-able.com\/de#organization"},"articleSection":["Business Growth","Marketing"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.n-able.com\/de\/blog\/marketbuilder-marketing-in-a-can-for-our-msp","url":"https:\/\/www.n-able.com\/de\/blog\/marketbuilder-marketing-in-a-can-for-our-msp","name":"MarketBuilder: Marketing In a Can For Your MSP - N-able","isPartOf":{"@id":"https:\/\/www.n-able.com\/de#website"},"datePublished":"2022-07-06T19:26:18+01:00","dateModified":"2024-09-02T15:17:05+00:00","description":"CyberSleuth founder Manny Lloyd explains how MarketBuilder has helped him grow his business and why he wishes he\u2019d had access to it before.","breadcrumb":{"@id":"https:\/\/www.n-able.com\/de\/blog\/marketbuilder-marketing-in-a-can-for-our-msp#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.n-able.com\/de\/blog\/marketbuilder-marketing-in-a-can-for-our-msp"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.n-able.com\/de\/blog\/marketbuilder-marketing-in-a-can-for-our-msp#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Business Growth","item":"https:\/\/www.n-able.com\/de\/blog\/category\/business-growth-de"},{"@type":"ListItem","position":2,"name":"MarketBuilder: Marketing In a Can For Your MSP"}]},{"@type":"WebSite","@id":"https:\/\/www.n-able.com\/de#website","url":"https:\/\/www.n-able.com\/de","name":"N-able","description":"","publisher":{"@id":"https:\/\/www.n-able.com\/de#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.n-able.com\/de?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.n-able.com\/de#organization","name":"N-able","url":"https:\/\/www.n-able.com\/de","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.n-able.com\/de#\/schema\/logo\/image\/","url":"https:\/\/www.n-able.com\/wp-content\/uploads\/2021\/02\/logo-n-able-vertical-dark.svg","contentUrl":"https:\/\/www.n-able.com\/wp-content\/uploads\/2021\/02\/logo-n-able-vertical-dark.svg","width":"1024","height":"1024","caption":"N-able"},"image":{"@id":"https:\/\/www.n-able.com\/de#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/NableMSP","https:\/\/x.com\/Nable","https:\/\/www.linkedin.com\/company\/n-able","https:\/\/www.youtube.com\/channel\/UClnp77HHg4aME-S-3fWQhFw"]},{"@type":"Person","@id":"https:\/\/www.n-able.com\/de#\/schema\/person\/f46a000e389b6d02bd4b3866e7828a7b","name":"N-able","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/e9c468b7c98137ecdd5508befa660c205a7978133257080a37fb0b1362d53411?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e9c468b7c98137ecdd5508befa660c205a7978133257080a37fb0b1362d53411?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9c468b7c98137ecdd5508befa660c205a7978133257080a37fb0b1362d53411?s=96&d=mm&r=g","caption":"N-able"}}]}},"_links":{"self":[{"href":"https:\/\/www.n-able.com\/de\/wp-json\/wp\/v2\/posts\/35334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.n-able.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.n-able.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.n-able.com\/de\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.n-able.com\/de\/wp-json\/wp\/v2\/comments?post=35334"}],"version-history":[{"count":0,"href":"https:\/\/www.n-able.com\/de\/wp-json\/wp\/v2\/posts\/35334\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.n-able.com\/de\/wp-json\/wp\/v2\/media?parent=35334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}