{"id":35646,"date":"2022-07-20T14:15:58","date_gmt":"2022-07-20T13:15:58","guid":{"rendered":"https:\/\/www.n-able.com\/?p=35646"},"modified":"2022-10-20T18:22:16","modified_gmt":"2022-10-20T17:22:16","slug":"business-case-msps-adding-mac-support","status":"publish","type":"post","link":"https:\/\/www.n-able.com\/de\/blog\/business-case-msps-adding-mac-support","title":{"rendered":"The business case for MSPs adding Mac support"},"content":{"rendered":"

I\u2019ve written extensively about the technical aspects to consider when expanding your horizons and embracing the Mac platform. What I haven\u2019t covered much up to now is why. Why bother learning an entirely new skillset, targeted at supporting a minority platform, when you\u2019ve got your hands full just keeping up with Windows?<\/p>\n

For a lot of admins, working with Macs after mastering all the peculiarities of troubleshooting Windows is like suddenly driving on the other side of the road. Everything you\u2019re used to is there somewhere, but still somehow weird and wrong\u2014the gearshift is by your other hand, but the gas and brake pedals aren\u2019t reversed. Because of that unfamiliarity, you might be more hesitant when addressing issues with the Macs in your network or only bother when something breaks.<\/p>\n

Isn\u2019t it your responsibility to prevent that kind of thing from happening to your clients\u2019 machines? While you\u2019re looking the other way, that\u2019s the opportunity for small things to build into big problems.<\/p>\n

And that\u2019s how you should be thinking about Mac support in general: as an opportunity.<\/p>\n

An holistic approach<\/h2>\n

As an MSP, your customers aren\u2019t engaging you to keep their devices healthy so much as to maintain the overall health of their whole network. It\u2019s about the entire forest, not just the trees.<\/p>\n

If you\u2019re not tending to the Apple trees (see what I did there?) then you\u2019re not managing the whole forest. And even if there\u2019s just one, that\u2019s a foothold for infection. Or worms. Or some other mixed metaphor that applies to both malware and trees. The point is that any unmanaged machine is a threat vector.<\/p>\n

You have the servers all backed up and the latest Windows patches installed. But your customers will call you because they read about some exploit for macOS, because anything affecting Apple makes the news. Are the Macs in the design department up to date? Maybe there\u2019s only a handful of them, but you wouldn\u2019t leave even a handful of PCs unpatched or unmonitored<\/a>.<\/p>\n

I\u2019ve seen plenty of businesses where the majority of their devices are Windows but there\u2019s one or two Macs being used by the marketing department or for design. Or on the CEO\u2019s desk. You can, and should, improve the security and reliability of your clients\u2019 entire network by bringing those Macs into the fold. Even if you\u2019re not able to troubleshoot them with the same confidence as the Windows machines yet, you can keep them up-to-date with Mac-patching software<\/a> and compliant with security best practices.<\/p>\n

So, mitigate that risk posed by unmanaged Mac and Apple devices on your network and reduce your exposure to data loss and other downtime. The learning curve is not as steep as it might seem. For instance, the same tools you may already be using to manage backups and EDR work on Macs too.<\/p>\n

Embrace and extend<\/h2>\n

A 2020 survey conducted by Parallels<\/a> shows that 55% of the small-to-medium businesses they surveyed either allow their employees to choose a company-owned Mac for work or bring their own.<\/p>\n

That means that a policy of \u201cWe don\u2019t support Macs\u201d or \u201cWe can\u2019t manage your Macs\u201d is potentially going to alienate more than half your SME prospects. And even if those prospects aren\u2019t concerned about just a few devices here and there, you should be\u2014since your competition understands the forest analogy I inexpertly made above.<\/p>\n

If learning to manage Macs means you\u2019re literally doubling your potential customer base, that\u2019s a big opportunity for you. It will also mean you can increase your potential revenue within your existing client base. Every device in your inventory adds a little bit to the invoice, assuming you\u2019re charging per device. And, if not, you can still add managed Apple devices to your services menu when it\u2019s time to renew the contract.<\/p>\n

It also means you can be open to a wider variety of customers that you might otherwise be turning away. A diverse customer base is more immune to market swings than a homogeneous one. And when it comes time to tighten the belt, having one vendor that can manage all the company computers is preferable to two\u2014one for the Macs, one for everything else.<\/p>\n

Finally, if you\u2019re not providing Mac support but your competitors are, that\u2019s their opportunity to get a foot in the door at your expense. When the C-suite is all carrying shiny new MacBooks but having trouble getting them set up by their MSP, they\u2019ll go shopping.<\/p>\n

For all things Mac support check out www.n-able.com\/blog\/mac-support<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

If your MSP business is not supporting the Macs on your customers\u2019 networks, don\u2019t look at it as a challenge, look at it as an opportunity. This blog explains.<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-35646","post","type-post","status-publish","format-standard","hentry","topic-apple","topic-head-nerds"],"acf":[],"yoast_head":"\nThe business case for MSPs adding Mac support - N-able<\/title>\n<meta name=\"description\" content=\"If your MSP business is not supporting the Macs on your customers\u2019 networks, this blog explains why you should look at it as an opportunity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.n-able.com\/de\/blog\/business-case-msps-adding-mac-support\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The business case for MSPs adding Mac support - 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