{"id":38172,"date":"2022-10-13T16:10:13","date_gmt":"2022-10-13T15:10:13","guid":{"rendered":"https:\/\/www.n-able.com\/?p=38172"},"modified":"2022-10-19T11:38:06","modified_gmt":"2022-10-19T10:38:06","slug":"three-ways-to-encourage-the-importance-of-security-posture","status":"publish","type":"post","link":"https:\/\/www.n-able.com\/de\/blog\/three-ways-to-encourage-the-importance-of-security-posture","title":{"rendered":"Three ways to encourage the importance of security posture"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">\u201cI\u2019m not a big enough business\u2026 I\u2019m too small\u2026 no one will want to hack me.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cI don\u2019t have anything of any importance that anyone would want\u2026 I\u2019m not terribly concerned.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cIt hasn\u2019t happened to us yet, so it isn\u2019t something I\u2019m worried about.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cWhat you\u2019re proposing seems like overkill to me. And besides, we don\u2019t have the extra funds in our budget anyway. We prepare just to stay how we are.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">How many times have you heard your customers voice these kinds of objections when presenting your security proposal to them? And how many times have you struggled trying to convince them that you are just trying to improve their current protection levels to better secure their business and their livelihood, and that this isn\u2019t just a cash grab?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Even with all of the reports that continue to circulate in the news, small and medium sized businesses are still not taking their security and cyber-resiliency capabilities seriously enough.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">So what is an MSP to do?<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Here are three ways MSPs can help their customers take their security posture more seriously:<\/span><\/p>\n<h2 class=\"p2\"><span class=\"s1\">1. <\/span><span class=\"s1\">Continue to educate<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Stats do work. Hackers ARE turning their focus more and more these days to targeting small and medium-sized businesses because they have more data than individuals but are generally more lax in their cybersecurity standards than larger enterprises\u2014making them easy targets for the bad guys. By educating your customers using a few compelling stats, it can help them to see that it isn\u2019t you telling them what to do, but you have data to back up your recommendations as well.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">A compelling stat comes from the <a href=\"https:\/\/www.accenture.com\/us-en\/insights\/security\/invest-cyber-resilience\" target=\"_blank\" rel=\"noopener\"><span class=\"s3\">Accenture\u2019s Cost of Cybercrime Study<\/span><\/a> that found that 43% of cyberattacks are aimed at small businesses, but only 14% of small businesses are prepared to defend themselves.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">And according to the article, \u201c<a href=\"https:\/\/cybersecurity-magazine.com\/10-small-business-cyber-security-statistics-that-you-should-know-and-how-to-improve-them\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s3\">10 Small Business Cyber Security Statistics That You Should Know\u201d<\/span><\/a> it highlights these compelling statistics:<\/span><\/p>\n<ul>\n<li class=\"p3\"><span class=\"s1\">61% of all small and medium-sized businesses have reported at least one cyberattack during the previous year<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Yet 83% of small and medium-sized businesses are not financially prepared to recover from a cyberattack<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">And 91% of small businesses haven\u2019t purchased cyber liability insurance<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">And the most dire statistic comes from a <a href=\"https:\/\/www.northbaybusinessjournal.com\/article\/specialsections\/why-small-businesses-need-to-take-cybersecurity-seriously\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s3\">Security Magazine Report<\/span><\/a>: 60% of small businesses who become victims of a data breach permanently close their doors within six months of the attack.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<h2 class=\"p2\"><span class=\"s1\">2. <\/span><span class=\"s1\">Do the Math for Them<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Like statistics, numbers work as well. So if you are not accustomed to illustrating potential downtime costs and return-on-investment (ROI) when speaking with your customers, then it will help to start including discussions like these in your sales proposals. According to the recent <a href=\"https:\/\/www.ibm.com\/downloads\/cas\/OJDVQGRY\" target=\"_blank\" rel=\"noopener\"><span class=\"s3\">2021 Cost of a Data Breach Report<\/span><\/a> from IBM, organizations that lack security AI and automation took an average of 85 days to contain a data breach once it had been identified.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">What does this mean to the average small and medium-sized business with minimal security protection in place? It means that for potentially 85 days, their employees will not have access to their computers, their systems, or their data to do their work. And not only does having unproductive employees translate into lost revenue for an organization, it also means that for 85 days, an MSP will be working tirelessly to try to recover their data and bring their systems back online. At an hourly rate of $150\/hour, just the remediation bill alone during this time-period could amount to $306,000. \u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">And that total isn\u2019t taking any other variables into account such as:<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<ul>\n<li class=\"p3\"><span class=\"s1\">The cost of the actual ransomware payment (if the MSP isn\u2019t able to recover their data)<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Potential fines and penalties levied from regulatory bodies the business may fall under<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">Communication and notification costs from having to contact existing clients to let them know about the breach<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Loss of existing customers and inability to sign new ones, due to loss of trust and degradation of reputation\u2014ultimately causing the organization to go out of business<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">It\u2019s about demonstrating to your customer that the cost of a breach will likely be greater than any costs incurred to mitigate and better manage the organization\u2019s risk.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<h2 class=\"p2\"><span class=\"s1\">3. <\/span><span class=\"s1\">Leverage the experiences of your other customers to drive home your point<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Stories work equally well too, especially if they are stories about similar-sized businesses, in similar types of industries, facing similar kinds of security-related issues. When you talk about how you have helped other customers of a similar size and in similar industries avoid potential cyberattacks, again it helps your customer to see that this is how you support and care for ALL of your customers. That your approach is deliberate and it is not just a cash grab\u2014you\u2019re not just wanting to sell them something for the sake of selling them something.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">To help with this, create and promote case studies; collect reviews and testimonials from your existing clients and be sure to post them to your website and social feeds. Social proof and peer reviews are incredible tactics that you can use to build up your credibility and sway your prospects into seeing the true reality of the situation. Many times, prospects will not believe what you have to say (because they know you ARE trying to close a sale), but they will seriously consider the views and opinions given by their peers. So leverage your existing customers to help you overcome objections and secure new business with new customers.<\/span><\/p>\n<p><strong>Looking for more help with sales and marketing for your MSP? Check out the rest of the <a href=\"https:\/\/www.n-able.com\/blog\/marketing?filter_products=all#filtered\" target=\"_blank\" rel=\"noopener\">Marketing section<\/a> on our blog.<\/strong><\/p>\n<p><i>Stefanie Hammond is Head Sales and Marketing Nerd at\u00a0<\/i><a class=\"line--added\" href=\"https:\/\/www.n-able.com\/?promo=blog\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"linkline\"><span class=\"s4\"><i>N&#8209;able<\/i><\/span><\/span><\/a><i>. You can follow her on\u00a0<\/i><a class=\"line--added\" href=\"https:\/\/www.linkedin.com\/in\/stefanie-hammond\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"linkline\"><span class=\"s4\"><i>LinkedIn<\/i><\/span><\/span><\/a><i>\u00a0and on\u00a0Twitter<\/i>\u00a0at\u00a0<a class=\"line--added\" href=\"https:\/\/twitter.com\/sales_mktg_nerd\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"linkline\"><span class=\"s4\">@sales_mktg_nerd<\/span><\/span><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Too often small businesses still think they\u2019re not a target for cybercrime. Stefanie Hammond looks at how to help them see sense.\u00a0<\/p>\n","protected":false},"author":64,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-38172","post","type-post","status-publish","format-standard","hentry","topic-head-nerds","topic-msp-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Three ways to encourage the importance of security posture - N-able<\/title>\n<meta name=\"description\" content=\"Too often small businesses still think they\u2019re not a target for cybercrime. 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