SEO Case Study for MSPs<\/strong><\/h2>\nRecently we\u2019ve helped an N‑able customer called Managed IT Experts who are an MSP located in the Edinburgh area<\/a>. In this blog, I want to outline the steps we took to help them with their SEO strategy so you can understand how you might be able to apply this to your own MSP business:<\/p>\nFix website issues for better SEO performance<\/strong><\/h3>\nIt\u2019s essential to rectify website issues that can significantly impact SEO performance. Our audit of Managed IT Experts‘ website revealed several areas for improvement. We rectified pages with duplicate title tags, mended broken links, updated pages lacking meta descriptions, and boosted the site’s loading speed among other enhancements. These corrections are vital for SEO as they improve the site’s usability and search engine indexing, which in turn, can lead to better search result placements. Regular website audits and timely issue resolution are key to maintaining and elevating your SEO rankings.<\/p>\n
Rolling out a backlink strategy<\/strong><\/h3>\nTo boost your Google rankings, a well-crafted backlink strategy is essential. For Managed IT Experts, we identified\u00a0partners and suppliers\u00a0in the tech sector to acquire authoritative backlinks from\u2014Google values links from industry-relevant sites highly. We prioritized domains with\u00a0high authority\u00a0to enhance credibility and SEO impact. Additionally, we conducted a thorough review of the backlink profile to weed out any\u00a0toxic links\u00a0that could harm the ranking. This strategic approach not only strengthens your SEO but also aligns with Google’s emphasis on quality and relevance.<\/p>\n
When seeking a backlink from a partner, suggest their marketing team write a case study on your company’s successful use of their products with clients. Some partners may feature a dedicated partners page where you can request inclusion. For optimal SEO impact, it’s preferable to have partners link to your specific target landing page rather than your homepage. This approach not only enhances your SEO but also strengthens your partnership through shared success stories.<\/p>\n
Improve on page conversion <\/strong><\/h3>\nWe also refined their landing page by targeting the keyword „IT Support Edinburgh.“ Despite ranking for this keyword, the page faced conversion issues.\u00a0We improved the \u201chero section\u201d making it more prominent and appealing to the target audience, including the call to action which in this case is a \u201cFree 30 minute consultation\u201d.<\/p>\n
Before:<\/p>\n
![\"\"](\"https:\/\/www.n-able.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-24-at-17.57.44.png\")
<\/p>\n
After:<\/p>\n
![\"New](\"https:\/\/www.n-able.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-24-at-17.58.08.png\")
<\/p>\n
We also changed the wording to make it more localised for Edinburgh. For example, we specifically mentioned the fact that they are located in Young Street in Edinburgh, and included some other local information to help in this area. We also streamlined the text to avoid overwhelming visitors. The\u00a0partners‘ list\u00a0was repositioned higher for increased authority, and the page’s overall design was modernized for a cleaner, more contemporary look.<\/p>\n
The role of content in your on-going SEO strategy<\/strong><\/h2>\nAnother area of SEO that we would like to highlight is the role content plays in your on-going SEO strategy. Creating good content, that speaks directly to the people you want to reach, is crucial to help MSPs connect more effectively with their target audience.<\/p>\n
Base your content on keywords that business owners will use to search for your services, or to tap into trending issue\/concerns like cybersecurity<\/a>. However, keep in mind that your prospects are unlikely to use the same terminology as you.\u00a0For example, they probably won\u2019t use the term \u201cMSP\u201d or \u201cmanaged services\u201d as this is an industry term. So you\u2019re better served using terms \u201cComputer support for dentists\u201d (or whatever your specialist vertical is) or \u201cIT services and computer repair\u201d.<\/p>\nYou also need to ensure that the content you create is engaging and educational, as it can play a key role \u00a0in building the trust you need to help move visitors from prospects to customers.\u00a0Creating this content can be a challenge, N\u2011able MarketBuilder is an excellent source of ready-to-use content\u00a0that you can use for landing pages, blogs, and social posts to help make the whole content creation process<\/a> that much easier and less time-consuming.<\/p>\nMarketBuilder is\u00a0a resource that is included\u00a0as part of your\u00a0<\/em><\/strong>N\u2011able<\/em><\/strong><\/a>\u00a0product subscription and contains content and campaigns that can help you attract new customers, and retain your existing ones. If you\u2019re an N\u2011able customer, you can\u00a0<\/em><\/strong>sign up for MarketBuilder now<\/em><\/strong><\/a>.<\/em><\/strong><\/p>\nHow SEO helped achieve growth<\/strong><\/h2>\nThrough our dedicated SEO efforts, Managed IT Experts have ascended in Google’s rankings, attracting more visitors via targeted keywords, and experienced more prospects reaching out due to the optimized landing page. This strategic enhancement has not only improved their online visibility but also boosted their customer engagement.<\/p>\n
Fix website issues for better SEO performance<\/strong><\/h3>\nIt\u2019s essential to rectify website issues that can significantly impact SEO performance. Our audit of Managed IT Experts‘ website revealed several areas for improvement. We rectified pages with duplicate title tags, mended broken links, updated pages lacking meta descriptions, and boosted the site’s loading speed among other enhancements. These corrections are vital for SEO as they improve the site’s usability and search engine indexing, which in turn, can lead to better search result placements. Regular website audits and timely issue resolution are key to maintaining and elevating your SEO rankings.<\/p>\n
Rolling out a backlink strategy<\/strong><\/h3>\nTo boost your Google rankings, a well-crafted backlink strategy is essential. For Managed IT Experts, we identified\u00a0partners and suppliers\u00a0in the tech sector to acquire authoritative backlinks from\u2014Google values links from industry-relevant sites highly. We prioritized domains with\u00a0high authority\u00a0to enhance credibility and SEO impact. Additionally, we conducted a thorough review of the backlink profile to weed out any\u00a0toxic links\u00a0that could harm the ranking. This strategic approach not only strengthens your SEO but also aligns with Google’s emphasis on quality and relevance.<\/p>\n
When seeking a backlink from a partner, suggest their marketing team write a case study on your company’s successful use of their products with clients. Some partners may feature a dedicated partners page where you can request inclusion. For optimal SEO impact, it’s preferable to have partners link to your specific target landing page rather than your homepage. This approach not only enhances your SEO but also strengthens your partnership through shared success stories.<\/p>\n
Improve on page conversion <\/strong><\/h3>\nWe also refined their landing page by targeting the keyword „IT Support Edinburgh.“ Despite ranking for this keyword, the page faced conversion issues.\u00a0We improved the \u201chero section\u201d making it more prominent and appealing to the target audience, including the call to action which in this case is a \u201cFree 30 minute consultation\u201d.<\/p>\n
Before:<\/p>\n
<\/p>\n
After:<\/p>\n
<\/p>\n
We also changed the wording to make it more localised for Edinburgh. For example, we specifically mentioned the fact that they are located in Young Street in Edinburgh, and included some other local information to help in this area. We also streamlined the text to avoid overwhelming visitors. The\u00a0partners‘ list\u00a0was repositioned higher for increased authority, and the page’s overall design was modernized for a cleaner, more contemporary look.<\/p>\n
The role of content in your on-going SEO strategy<\/strong><\/h2>\nAnother area of SEO that we would like to highlight is the role content plays in your on-going SEO strategy. Creating good content, that speaks directly to the people you want to reach, is crucial to help MSPs connect more effectively with their target audience.<\/p>\n
Base your content on keywords that business owners will use to search for your services, or to tap into trending issue\/concerns like cybersecurity<\/a>. However, keep in mind that your prospects are unlikely to use the same terminology as you.\u00a0For example, they probably won\u2019t use the term \u201cMSP\u201d or \u201cmanaged services\u201d as this is an industry term. So you\u2019re better served using terms \u201cComputer support for dentists\u201d (or whatever your specialist vertical is) or \u201cIT services and computer repair\u201d.<\/p>\nYou also need to ensure that the content you create is engaging and educational, as it can play a key role \u00a0in building the trust you need to help move visitors from prospects to customers.\u00a0Creating this content can be a challenge, N\u2011able MarketBuilder is an excellent source of ready-to-use content\u00a0that you can use for landing pages, blogs, and social posts to help make the whole content creation process<\/a> that much easier and less time-consuming.<\/p>\nMarketBuilder is\u00a0a resource that is included\u00a0as part of your\u00a0<\/em><\/strong>N\u2011able<\/em><\/strong><\/a>\u00a0product subscription and contains content and campaigns that can help you attract new customers, and retain your existing ones. If you\u2019re an N\u2011able customer, you can\u00a0<\/em><\/strong>sign up for MarketBuilder now<\/em><\/strong><\/a>.<\/em><\/strong><\/p>\nHow SEO helped achieve growth<\/strong><\/h2>\nThrough our dedicated SEO efforts, Managed IT Experts have ascended in Google’s rankings, attracting more visitors via targeted keywords, and experienced more prospects reaching out due to the optimized landing page. This strategic enhancement has not only improved their online visibility but also boosted their customer engagement.<\/p>\n
To boost your Google rankings, a well-crafted backlink strategy is essential. For Managed IT Experts, we identified\u00a0partners and suppliers\u00a0in the tech sector to acquire authoritative backlinks from\u2014Google values links from industry-relevant sites highly. We prioritized domains with\u00a0high authority\u00a0to enhance credibility and SEO impact. Additionally, we conducted a thorough review of the backlink profile to weed out any\u00a0toxic links\u00a0that could harm the ranking. This strategic approach not only strengthens your SEO but also aligns with Google’s emphasis on quality and relevance.<\/p>\n
When seeking a backlink from a partner, suggest their marketing team write a case study on your company’s successful use of their products with clients. Some partners may feature a dedicated partners page where you can request inclusion. For optimal SEO impact, it’s preferable to have partners link to your specific target landing page rather than your homepage. This approach not only enhances your SEO but also strengthens your partnership through shared success stories.<\/p>\n
Improve on page conversion <\/strong><\/h3>\nWe also refined their landing page by targeting the keyword „IT Support Edinburgh.“ Despite ranking for this keyword, the page faced conversion issues.\u00a0We improved the \u201chero section\u201d making it more prominent and appealing to the target audience, including the call to action which in this case is a \u201cFree 30 minute consultation\u201d.<\/p>\n
Before:<\/p>\n
<\/p>\n
After:<\/p>\n
<\/p>\n
We also changed the wording to make it more localised for Edinburgh. For example, we specifically mentioned the fact that they are located in Young Street in Edinburgh, and included some other local information to help in this area. We also streamlined the text to avoid overwhelming visitors. The\u00a0partners‘ list\u00a0was repositioned higher for increased authority, and the page’s overall design was modernized for a cleaner, more contemporary look.<\/p>\n
The role of content in your on-going SEO strategy<\/strong><\/h2>\nAnother area of SEO that we would like to highlight is the role content plays in your on-going SEO strategy. Creating good content, that speaks directly to the people you want to reach, is crucial to help MSPs connect more effectively with their target audience.<\/p>\n
Base your content on keywords that business owners will use to search for your services, or to tap into trending issue\/concerns like cybersecurity<\/a>. However, keep in mind that your prospects are unlikely to use the same terminology as you.\u00a0For example, they probably won\u2019t use the term \u201cMSP\u201d or \u201cmanaged services\u201d as this is an industry term. So you\u2019re better served using terms \u201cComputer support for dentists\u201d (or whatever your specialist vertical is) or \u201cIT services and computer repair\u201d.<\/p>\nYou also need to ensure that the content you create is engaging and educational, as it can play a key role \u00a0in building the trust you need to help move visitors from prospects to customers.\u00a0Creating this content can be a challenge, N\u2011able MarketBuilder is an excellent source of ready-to-use content\u00a0that you can use for landing pages, blogs, and social posts to help make the whole content creation process<\/a> that much easier and less time-consuming.<\/p>\nMarketBuilder is\u00a0a resource that is included\u00a0as part of your\u00a0<\/em><\/strong>N\u2011able<\/em><\/strong><\/a>\u00a0product subscription and contains content and campaigns that can help you attract new customers, and retain your existing ones. If you\u2019re an N\u2011able customer, you can\u00a0<\/em><\/strong>sign up for MarketBuilder now<\/em><\/strong><\/a>.<\/em><\/strong><\/p>\nHow SEO helped achieve growth<\/strong><\/h2>\nThrough our dedicated SEO efforts, Managed IT Experts have ascended in Google’s rankings, attracting more visitors via targeted keywords, and experienced more prospects reaching out due to the optimized landing page. This strategic enhancement has not only improved their online visibility but also boosted their customer engagement.<\/p>\n
<\/p>\n<\/p>\nAnother area of SEO that we would like to highlight is the role content plays in your on-going SEO strategy. Creating good content, that speaks directly to the people you want to reach, is crucial to help MSPs connect more effectively with their target audience.<\/p>\n
Base your content on keywords that business owners will use to search for your services, or to tap into trending issue\/concerns like cybersecurity<\/a>. However, keep in mind that your prospects are unlikely to use the same terminology as you.\u00a0For example, they probably won\u2019t use the term \u201cMSP\u201d or \u201cmanaged services\u201d as this is an industry term. So you\u2019re better served using terms \u201cComputer support for dentists\u201d (or whatever your specialist vertical is) or \u201cIT services and computer repair\u201d.<\/p>\n You also need to ensure that the content you create is engaging and educational, as it can play a key role \u00a0in building the trust you need to help move visitors from prospects to customers.\u00a0Creating this content can be a challenge, N\u2011able MarketBuilder is an excellent source of ready-to-use content\u00a0that you can use for landing pages, blogs, and social posts to help make the whole content creation process<\/a> that much easier and less time-consuming.<\/p>\n MarketBuilder is\u00a0a resource that is included\u00a0as part of your\u00a0<\/em><\/strong>N\u2011able<\/em><\/strong><\/a>\u00a0product subscription and contains content and campaigns that can help you attract new customers, and retain your existing ones. If you\u2019re an N\u2011able customer, you can\u00a0<\/em><\/strong>sign up for MarketBuilder now<\/em><\/strong><\/a>.<\/em><\/strong><\/p>\n Through our dedicated SEO efforts, Managed IT Experts have ascended in Google’s rankings, attracting more visitors via targeted keywords, and experienced more prospects reaching out due to the optimized landing page. This strategic enhancement has not only improved their online visibility but also boosted their customer engagement.<\/p>\nHow SEO helped achieve growth<\/strong><\/h2>\n