{"id":49668,"date":"2023-10-12T10:08:51","date_gmt":"2023-10-12T09:08:51","guid":{"rendered":"https:\/\/www.n-able.com\/?p=49668"},"modified":"2024-09-02T16:14:29","modified_gmt":"2024-09-02T15:14:29","slug":"marketbuilder-campaign-of-the-month-cybersecurity-awareness","status":"publish","type":"post","link":"https:\/\/www.n-able.com\/es\/blog\/marketbuilder-campaign-of-the-month-cybersecurity-awareness","title":{"rendered":"MarketBuilder Campaign of the Month: Cybersecurity Awareness"},"content":{"rendered":"

If you hadn\u2019t already noticed, October is Cybersecurity Awareness Month. This is not just a symbolic date on the calendar; it’s an opportunity for managed service providers (MSPs) to reach out to their SMB customers and remind them of the critical importance of implementing, maintaining, and managing robust cybersecurity measures. <\/span><\/p>\n

Some SMBs may think they\u2019re too small and insignificant to attract the attention cybercriminals, but in reality, they are prime targets. In fact, according to the 2021 Verizon Data Breach Intelligence Report, 46% of all cyber breaches impact businesses with fewer than 1,000 employees<\/span><\/a>. So why not reach out to them to let them know why they need to take cybersecurity seriously, and why they require experienced IT partners to guide them through the escalating cyber threat landscape, and help them defend against ransomware attacks. <\/span><\/p>\n

And we\u2019ve got the perfect MarketBuilder campaign to help you do that. <\/span><\/p>\n

If you\u2019re not already familiar with MarketBuilder, it\u2019s a resource that is included<\/span>\u00a0<\/span> as part of your N‑able product subscription and contains thousands of ready-made campaigns on hundreds of different themes that can help you target and bring in new customers. This month we\u2019re focusing on the Cybersecurity Awareness campaign, which has a range of pre-built emails, landing pages, blogs, and social media posts that will help you explain to your customers:\u00a0<\/span><\/p>\n

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If you\u2019re an N‑able customer, you can sign up for MarketBuilder now<\/span><\/a>.<\/span><\/strong><\/p>\n

If you\u2019re already using MarketBuilder just sign in and go directly to the Cybersecurity Awareness campaign<\/span><\/a>.<\/span><\/strong><\/p>\n

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1. Why their business is a target, no matter how small they are
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Many SMBs mistakenly assume that their size grants them immunity from cyberattacks. They may think, \u00abWhy would anyone target us when there are bigger fish to fry?\u00bb However, this misconception couldn’t be further from the truth. Cybercriminals often target SMBs precisely because they tend to have less robust cybersecurity defenses compared to larger enterprises. Hackers see SMBs as low-hanging fruit, an easier and less protected path to valuable data and financial gain.<\/span><\/p>\n

You need to highlight to your SMB customers that they are not invisible to cyber threats, and emphasize that their vulnerability lies in their underestimation of the risks. The potential consequences of a cyberattack, such as data breaches, financial losses, and reputational damage, can be devastating for SMBs, making it imperative to prioritize cybersecurity.<\/span><\/p>\n

2. Why cybersecurity isn\u2019t just about their data, but also about their customers, employees, brand, and profitability<\/span>\u00a0<\/span><\/h2>\n

Cybersecurity extends far beyond safeguarding data; it’s about protecting every aspect of an SMB’s operations. You need to stress to your customers that cybersecurity measures are not just a technical concern but also affect their customers, employees, brand, and profitability.<\/span><\/p>\n