{"id":5569,"date":"2015-11-17T21:36:59","date_gmt":"2015-11-17T21:36:59","guid":{"rendered":"https:\/\/www.n-able.com\/?p=5569"},"modified":"2021-04-06T21:42:19","modified_gmt":"2021-04-06T20:42:19","slug":"looking-for-more-revenue-all-roads-lead-to-backup","status":"publish","type":"post","link":"https:\/\/www.n-able.com\/es\/blog\/looking-for-more-revenue-all-roads-lead-to-backup","title":{"rendered":"Looking for more revenue? All roads lead to Backup"},"content":{"rendered":"<p>If you\u2019re a savvy service provider, you\u2019re constantly looking for ways to increase and improve your service offerings, generate more revenue, and create a more productive business environment for your customer. So, you begin to look at new ways to utilize technology \u2013 virtualization, cloud storage, SaaS-based applications, mobile device access, advanced authentication methods, and more. Each one improving the security and efficiency of your customer\u2019s environment.<\/p>\n<p>But those new technologies-turned-services can\u2019t exist in a bubble. Like their predecessors, they need to be protected as well. So, as you think about these new advancements, consider the following:<\/p>\n<p><strong>Advancements increase backup complexity<\/strong><\/p>\n<p><a href=\"\/wp-content\/uploads\/blog\/maxiq\/2015\/11\/maze.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5746 alignleft\" src=\"\/wp-content\/uploads\/blog\/maxiq\/2015\/11\/maze-350x273.jpg\" alt=\"maze\" width=\"262\" height=\"204\" data-entity-type=\"\" data-entity-uuid=\"\" \/><\/a><\/p>\n<p>Let\u2019s say you have a customer that is new to virtualization. So you virtualize a server or two (or 20, as the case may be). You now have a number of servers running on a single physical server. Next\u00a0you need to think about how to protect that new environment. You&#8217;ve never had to backup images, worry about change-block tracking, think about snapshots, etc. Your entire way of backing up servers before (likely at an application level, and then again at a system level), needs to change completely.<\/p>\n<p>Or, perhaps, let\u2019s say you&#8217;re moving everyone to Exchange Online within Office 365, and your customer wants some redundancy beyond even what Microsoft offers. So, you put in place a solution that provides\u00a0<a class=\"ext\" href=\"https:\/\/www.maxfocus.com\/mail\/effortless-office-365-integration\" target=\"_blank\" rel=\"noopener noreferrer\">email availability on top of Office 365<\/a>. Now, you\u2019ve got to ensure\u00a0<em>that<\/em>\u00a0system is backed up as well (and, potentially, provide an archive of your email in Office 365 too!). My point here is that even though you may be looking to implement solutions that simplify and streamline your customer\u2019s environment, you need to\u00a0keep in mind that as you begin to take advantage of that shiny new tech, you\u2019re going to also need to incorporate a new plan on how to protect it.<\/p>\n<p><strong>Advancements increase recovery possibilities<\/strong><\/p>\n<p><a href=\"\/wp-content\/uploads\/blog\/maxiq\/2015\/11\/options.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5745 alignright\" src=\"\/wp-content\/uploads\/blog\/maxiq\/2015\/11\/options-350x346.jpg\" alt=\"options\" width=\"198\" height=\"196\" data-entity-type=\"\" data-entity-uuid=\"\" \/><\/a><\/p>\n<p>I\u2019ve always promoted the need to be\u00a0<a href=\"https:\/\/www.n-able.com\/blog\/choosing-the-right-backup-solution-amidst-the-noise\" target=\"_blank\" rel=\"noopener\">thinking about the disaster first<\/a>\u00a0and then working back to backups. When making changes in your customer\u2019s technology, you potentially broaden the scope of how you can recover. So, you should also be thinking about how that new tech can help your customer better survive a disaster. For example, sticking with the virtualization example, you now have the option of considering recovery in the cloud. You\u2019ll need to incorporate a cloud provider that offers compute so you have an environment lying in wait, but you now have an additional method of recovery\u00a0<em>you didn\u2019t have before.<\/em><\/p>\n<p>Which brings me to my last point\u2026<\/p>\n<p><strong>Complexity = additional backup revenue streams<\/strong><\/p>\n<p><a href=\"\/wp-content\/uploads\/blog\/maxiq\/2015\/11\/flow.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5747 alignleft\" src=\"\/wp-content\/uploads\/blog\/maxiq\/2015\/11\/flow-350x250.jpg\" alt=\"flow\" width=\"251\" height=\"179\" data-entity-type=\"\" data-entity-uuid=\"\" \/><\/a><\/p>\n<p>From a service perspective, backups shouldn\u2019t be a single offering to your customer. If you\u2019ve done backup right, you have various levels of services and SLAs around the backup and recovery of data, applications, systems, client machines, virtual environments, etc. By looking to move your customer to a new technology, you have the opportunity to include\u00a0<em>as part of that offering<\/em>\u00a0bundled backup services. Don\u2019t just offer virtualizing their servers, or moving their email to Office 365; come up with a comprehensive offering that\u00a0<em>includes\u00a0<\/em>backup and recovery.<\/p>\n<p>Backup will\u00a0<em>always\u00a0<\/em>need to be a part of the strategy, so, as you plan on implementing new tech, bring backup and recover into the discussion early on, so that you not only can make the additional revenue, but so also so that your customer\u2019s newest investment is protected.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a savvy service provider, you\u2019re constantly looking for ways to increase and improve your service offerings, generate more revenue, and create a more productive business environment for your&#8230;<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-5569","post","type-post","status-publish","format-standard","hentry","topic-msp-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Looking for more revenue? 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