{"id":36040,"date":"2022-08-04T11:48:37","date_gmt":"2022-08-04T10:48:37","guid":{"rendered":"https:\/\/www.n-able.com\/?p=36040"},"modified":"2024-05-14T13:53:51","modified_gmt":"2024-05-14T12:53:51","slug":"six-tips-getting-seo-right-for-msp","status":"publish","type":"post","link":"https:\/\/www.n-able.com\/fr\/blog\/six-tips-getting-seo-right-for-msp","title":{"rendered":"Six Tips to Getting SEO Right For Your MSP"},"content":{"rendered":"

When prospects do a Google search on your MSP, where do they find you? Is your MSP landing on Page 1, or is it being relegated to Page 2 or even worse?<\/span><\/p>\n

According to quicksprout.com<\/span><\/a>, the top result on Google has a 33% chance of getting clicked, and they have found that 75% of people won\u2019t scroll beyond the first page. (I know I never do\u2014if what I\u2019m looking for can\u2019t be found on Page 1, why bother even seeing what is on Page 2?)<\/span><\/p>\n

I talk a lot in my blog posts, boot camps, and Office Hours about developing an online presence for your MSP and building a quality e-reputation, but none of these efforts will matter if prospects can\u2019t find you on the Internet. So, while building a digital footprint for your MSP is important, ensuring you have a good SEO strategy\u2014that creates a top-ranking and highly visible website\u2014is paramount to the long-term growth of your MSP. And to grow your MSP, you need a constant source of fresh, new leads; but this will be difficult to achieve if your target audience doesn\u2019t even know your MSP exists. Developing a strong SEO strategy has been instrumental in helping a broad range of our MSP partners, including Managed IT Experts<\/a>, in Edinburgh, Scotland, take their businesses to the next level.\u00a0<\/span><\/p>\n

For those that may not be entirely familiar with what we mean by the term, SEO (or Search Engine Optimization) is the process of building your MSP website\u2019s visibility in search engines and as a result increasing the quality of organic traffic to your site.\u00a0\u00a0<\/span><\/p>\n

Were you aware that 68% of online experiences begin with a search engine<\/span><\/a> and 61% of B2B marketers state that SEO and organic traffic generate more leads than any other marketing initiative<\/span><\/a>?\u00a0<\/span><\/span><\/p>\n

So, if your MSP isn\u2019t landing on Page 1 on Google, what can you do to help correct this?\u00a0\u00a0<\/span><\/span><\/p>\n

Six tips to improving your MSP\u2019s SEO rankings<\/span><\/h2>\n

1.<\/span>\u00a0\u00a0\u00a0\u00a0 <\/span>Publish quality content<\/span><\/h3>\n

To outrank your competition, your MSP website must offer unique and tangible value to the prospects who are seeking out your services. And part of that value includes publishing high quality content that aims to address the key challenges being experienced by your target audience that only your MSP can help resolve. MSP content marketing <\/span>ideas that could be leveraged here include blogs, FAQs, checklists, whitepapers, case studies, and reports that can help answer the most common set of questions and concerns raised by your target market. As an example: maybe you write a blog on \u201chow to choose the best IT support provider for your business.\u201d This is a common question a potential SMB may be asking themselves if they feel they need to switch MSPs, and generally their first step in finding an answer to this question is to ask Google.\u00a0\u00a0\u00a0\u00a0<\/span><\/span><\/p>\n

2.<\/span>\u00a0\u00a0\u00a0\u00a0 <\/span>Get setup on google business so local prospects can find you<\/span><\/h3>\n

If this is something that you are not active on today, this is a critical first step you should complete. Many MSPs I speak to don\u2019t do a great job leveraging Google Business<\/span> Profile to boost their local search results which can be beneficial in helping to drive consistent leads and traffic to their website. Ensuring you have a completely populated profile setup on Google Business can give your MSP a significant advantage over your competitors, especially if they too are failing to utilize this important aspect of SEO.\u00a0\u00a0<\/span><\/span><\/p>\n

3.<\/span>\u00a0\u00a0\u00a0\u00a0 <\/span>Ensure your website creates a positive user experience<\/span><\/h3>\n

When determining a website\u2019s ranking, Google does take into account how easy the site is for visitors to navigate and use. It tracks the prospect\u2019s experience after they have clicked through to your website, so it is very important to be mindful of how your MSP\u2019s website performs. And if you find that your website is experiencing some navigational and performance issues, work to ensure you get those issues resolved as soon as possible.\u00a0\u00a0<\/span><\/span><\/p>\n

Some easy-to-fix and common items that Google takes into consideration when determining your MSP\u2019s overall ranking:<\/span><\/p>\n