{"id":36141,"date":"2022-08-10T08:04:10","date_gmt":"2022-08-10T07:04:10","guid":{"rendered":"https:\/\/www.n-able.com\/?p=36141"},"modified":"2024-09-02T16:15:40","modified_gmt":"2024-09-02T15:15:40","slug":"marketbuilder-driving-your-msp-marketing-socials-and-more","status":"publish","type":"post","link":"https:\/\/www.n-able.com\/it\/blog\/marketbuilder-driving-your-msp-marketing-socials-and-more","title":{"rendered":"MarketBuilder: Driving your MSP marketing, socials, and more"},"content":{"rendered":"

Please Note: The following article details the experience one of our partners had using MarketBuilder. As such, individual results may vary.<\/i><\/span><\/p>\n

When asked about N‑able MarketBuilder<\/span><\/a>, George Ioannides\u2019 response is effusive: \u201cI love it.\u201d<\/span><\/p>\n

Although George, who owns Cleveland, Ohio-based MSP, Fidelity Systems<\/a>, hasn\u2019t yet been able to use MarketBuilder to its full potential, he\u2019s an avid user of its social media and marketing capabilities. \u201cOnce a week I set up automated posts using MarketBuilder. I’ll go in there, maybe modify the images prior to initiating that campaign and it works flawlessly for what I want to do.\u201d<\/span><\/p>\n

This gives George an easy way to talk with prospects for his MSP or even his existing customers. \u201cI can say: \u2018Hey, follow us on LinkedIn or Facebook, I’m posting something every week about stuff like cybersecurity or the manufacturing industry\u2019,\u201d says George. \u201cI find they like that and they\u2019re engaging with me.\u201d<\/span><\/p>\n

George adds that there are a couple of other social sites that are not part of MarketBuilder, but he says he manually does these posts himself, which takes him less than \u201c10 minutes\u201d.<\/span><\/p>\n

Of course, one of the key challenges of being a small MSP is that time and resources can be scarce, particularly if you\u2019re faced with staff changes, and this has been a key factor impacting George\u2019s ability to explore MarketBuilder to its full MSP marketing capabilities. \u201cThere are parts of MarketBuilder I haven\u2019t been able to get into as much as I would have liked, such as the campaigns,\u201d he says. \u201cMailing out a campaign and then following up takes time, which at the moment I\u2019m struggling to find due to changes in my business.\u201d\u00a0<\/span><\/span><\/p>\n

Having said that, George did get to run a small email campaign to test it out. \u201cI sent out one campaign to a small group of 30 different businesses,\u201d he explains. \u201cFrom this I was able to book two meetings and have one of those prospects waiting to \u2018pull the trigger\u2019 on a managed services contract. So, I know it works.\u201d\u00a0<\/span><\/span><\/p>\n

MarketBuilder\u2019s landing pages are another area George is looking to explore. \u201cI’m actually going to start looking into the landing pages today because the SEO and web designer we’re using needs landing pages<\/span>\u2014<\/span>five to be exact,\u201d he continues. \u201cSo, I’m going to be looking into how we can incorporate MarketBuilder into our website from an SEO perspective.\u201d<\/span><\/p>\n

He\u2019s also expressed an interest in MarketBuilder\u2019s capability to help with blogging and MSP content marketing. \u201cWe try to do monthly blogging, but have fallen behind over the past month or so,\u201d he explains. \u201cI\u2019m hoping we could maybe use that as a service as well from MarketBuilder.\u201d<\/span><\/p>\n

In terms of quantifying MarketBuilder\u2019s impact, George says this is hard to do as this is the first time he has done any marketing, so he has nothing to compare it to. \u201cUntil I started using MarketBuilder all I had done was create a website and hope people would give me a call,\u201d he says. \u201cBelieve it or not, that worked until recently. I didn’t have to do anything I would just get submissions from my website.\u201d<\/span><\/p>\n

MarketBuilder is helping George start to bridge that recently-emerged gap and start to level up his marketing in a way other platforms would struggle to do.\u00a0<\/span><\/span><\/p>\n

\u201cThere are plenty of marketing platforms around that I could have gone out and got, but one of the great things about MarketBuilder is that it\u2019s MSP specific,\u201d he enthuses. \u201cIt does 50% of the job for me, and that\u2019s supplying all the content I need. It’s often just a simple matter of tweaking a few key words, changing a few sentences, modifying a PDF, or incorporating my logo. I just need to go out there and use that content. So, MarketBuilder is definitely a product I would recommend.\u201d<\/span><\/p>\n

\n

Want to grow your MSP business? Be more like George and check out <\/b>MarketBuilder<\/b><\/span><\/span><\/a> today!<\/b><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re looking to level up your MSP marketing, MarketBuilder has you covered. Here George Ioannides of Fidelity systems explains why he recommends it.\u00a0<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-36141","post","type-post","status-publish","format-standard","hentry","topic-market-builder","topic-msp-business","topic-sales-strategies"],"acf":[],"yoast_head":"\nMarketBuilder: Driving your MSP marketing, socials, and more - N-able<\/title>\n<meta name=\"description\" content=\"Looking to level up your MSP marketing? MarketBuilder has you covered. 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