{"id":37986,"date":"2022-10-10T12:14:41","date_gmt":"2022-10-10T11:14:41","guid":{"rendered":"https:\/\/www.n-able.com\/?p=37986"},"modified":"2022-10-20T15:36:45","modified_gmt":"2022-10-20T14:36:45","slug":"five-ways-msps-can-scale-their-business","status":"publish","type":"post","link":"https:\/\/www.n-able.com\/it\/blog\/five-ways-msps-can-scale-their-business","title":{"rendered":"Five ways MSPs can scale their business"},"content":{"rendered":"<p>If you are finding it hard to grow your MSP, you\u2019re not alone.\u00a0So, here are five tips to help you get on the front foot and start scaling your MSP business.<\/p>\n<h2>1. Find the right customer<\/h2>\n<p>The sweet spot for MSPs is with mid-market customers. As these companies have higher employee numbers, they represent a significant opportunity for MSP businesses.\u00a0As part of your scaling strategy, identify the client group that\u00a0needs IT support.<\/p>\n<p>Think smart when attracting new business:<\/p>\n<ul>\n<li><strong>Where do you add value?<\/strong><br \/>\nConsider your service offering and provide services that competitors aren\u2019t doing.<\/li>\n<li><strong>Be conscious of your capabilities<\/strong><br \/>\nOnly offer the skills and services that you can confidently and continuously deliver.<\/li>\n<li><strong>Create awareness and demand<\/strong><br \/>\nTake the necessary steps to market your business and broadcast your value.<\/li>\n<li><strong>Be selective with your customer network<\/strong><br \/>\nMid-market customers can provide larger opportunities. You may choose not to work with organizations under a certain size.<\/li>\n<\/ul>\n<h2>Identify what sets your MSP apart<\/h2>\n<p>Consulting, Microsoft 365 deployments and Azure hosting management are all \u2018in-demand\u2019 service areas for clients indicating that companies need specialised MSP knowledge.<\/p>\n<ul>\n<li><strong>Rethink your services<\/strong><br \/>\nFocus on what customers need. A tailored offering can help grow client numbers. For example, last year <a href=\"https:\/\/www.n-able.com\/resources\/state-of-the-market-the-new-threat-landscape\" target=\"_blank\" rel=\"noopener\">82% of MSPs\u2019 customers saw in increase in attempted cyberattacks<\/a>. With SME\u2019s increasing security budgets, if your MSP doesn\u2019t provide security as a service, customers may choose a competitor.<\/li>\n<li><strong>Know your customers<\/strong><br \/>\nListen to your customer needs and understand their market. This knowledge will help to shape the direction of your business, including the types of services you should be offering.<\/li>\n<\/ul>\n<h2>3. Be aware of current and future challenges<\/h2>\n<p>Many MSPs have experienced a growth in cloud migrations. This has caused many operational issues for IT Service Providers. In today\u2019s fast-moving market, it\u2019s essential to learn how to problem solve quickly, especially when servicing increased tenant numbers.<\/p>\n<p>Some of the more common challenges include:<\/p>\n<ul>\n<li><strong>Talent<\/strong><br \/>\nConsider how your team solves challenges. Do you have the right talent? If not, consider hiring additional skilled staff to help with complex challenges.<\/li>\n<li><strong>Tech solutions<\/strong><br \/>\nWhat automation tools are you using? Statistics show that performance can be improved with better internal operations and advanced automation solutions. (For automation ideas from us and fellow MSPs, check out our <a href=\"https:\/\/me.n-able.com\/s\/global-search\/%40uri#t=AutomationCookbook&#038;sort=relevancy#sort=relevancy\" target=\"_blank\" rel=\"noopener\">Automation Cookbook<\/a>.)<\/li>\n<li><strong>Visibility<\/strong><br \/>\nHow do you monitor cloud infrastructure efficiently? Assess on-prem and cloud monitoring processes. Can they be made simpler? MSPs need a clear way to analyze data, especially with large customer numbers.<\/li>\n<li><strong>Multi-tenant management<\/strong><br \/>\nCan you improve day-to-day management and administration tasks? Challenges can be solved, or at least lessened, with tools that provide efficient ways to manage multiple environments at the same time.<\/li>\n<\/ul>\n<h2>4. Assess tools and automation solutions<\/h2>\n<p>Automation solutions can make it easier for you to scale your MSP business. Audit your solutions and consider the following:<\/p>\n<ul>\n<li><strong>Processes<\/strong><br \/>\nCan your solution build and service multi-tenant environments at scale? If yes, is it the most efficient?\u00a0Logging in and out of various user environments takes up a large amount of time. If this is your process, consider a single solution and operate out of one tool.<\/li>\n<li><strong>Advanced automation<\/strong><br \/>\nSome tools have become more sophisticated in their management capabilities. To eliminate repetitive tasks, use one that lets you automate lengthy manual processes. Find a solution that allows teams to build\u00a0<a href=\"https:\/\/www.n-able.com\/products\/cloud-user-hub#features\" target=\"_blank\" rel=\"noopener\">commands\u00a0and automated\u00a0workflows\u00a0<\/a>and deploy them at scale. In doing so, you can manage growth the smart way.<\/li>\n<li><strong>Integration<\/strong><br \/>\nIf you integrate tools together you will get added benefits. When connected, apps won\u2019t need to operate independently from each other, and you can set up smart integrated workflows to extend day-to-day capabilities.<\/li>\n<li><strong>Self-service<\/strong><br \/>\nEmpower customers to take control of their needs. Having a self-service platform means clients can quickly add and retract the solutions or licenses they use. With a self-service platform in your tech stack, MSPs can focus on more complex client needs and spend more time trying to scale.<\/li>\n<\/ul>\n<h2>5. Provide an exceptional service<\/h2>\n<p>Positive feedback is an easy way to attract new business. MSPs should keep customers front-and-centre when trying to scale, making sure they service them to the highest of standards.<\/p>\n<h2>Sustainably grow your MSP<\/h2>\n<p>The road to scale has many potential obstacles. Successful MSPs who analyze their business strategy and their customers on a regular basis will be able to adapt accordingly to the market.\u00a0Once the strategic goal is clear, IT Service Providers can equip themselves with the correct tools and infrastructure needed to grow.<\/p>\n<p>MSPs that want to grow should carefully review these insights and put a plan in place to address key opportunities.<\/p>\n<p><strong>What are you waiting for? Jump on the growth bandwagon and start enjoying a bigger share of the pie.\u00a0<\/strong><a href=\"https:\/\/www.n-able.com\/products\/cloud-user-hub\" target=\"_blank\" rel=\"noopener\"><strong>N&#8209;able\u2019s Cloud User Hub<\/strong><\/a><strong> makes it easier to automate the management of all of your Microsoft tenants, users, and licenses from a single hub. <\/strong><a href=\"https:\/\/www.n-able.com\/products\/cloud-user-hub\/demo\" target=\"_blank\" rel=\"noopener\"><strong>Click here to find out more.<\/strong><\/a><\/p>\n<p><em>Laura Moise is Sr. Product Marketing Manager at N&#8209;able<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re struggling to scale your MSP business, these five things will help put you on the path to growth.\u00a0<\/p>\n","protected":false},"author":98,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-37986","post","type-post","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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