{"id":41251,"date":"2023-01-25T15:00:58","date_gmt":"2023-01-25T15:00:58","guid":{"rendered":"https:\/\/www.n-able.com\/?p=41251"},"modified":"2024-09-02T17:04:36","modified_gmt":"2024-09-02T16:04:36","slug":"how-to-build-an-msp-social-media-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.n-able.com\/it\/blog\/how-to-build-an-msp-social-media-marketing-strategy","title":{"rendered":"How to build an MSP social media marketing strategy"},"content":{"rendered":"<p class=\"p2\"><span class=\"s1\">Over the past decades or so, social media has developed into one of the prime selling channels for business-to-business marketers. So much so that today most marketers believe social media marketing is the most effective tactic to use to improve lead generation quality, and drive net new leads.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">With <a href=\"https:\/\/www.oberlo.com\/statistics\/how-many-people-use-social-media\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">4.59 billion social media users<\/span><\/a> worldwide in 2022\u2014and with those figures only likely to continue to grow over the next few years\u2014it\u2019s not hard to see why <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/23865\/13-mind-bending-social-media-marketing-statistics.aspx\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">Hubspot<\/span><\/a> found that 77% of marketers say social media marketing has been somewhat to very effective for their company this year. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">As an MSP, social media offers you a platform to connect with businesses that are genuinely interested in what you offer, and this instant affinity can help you build stronger leads. <\/span><\/p>\n<h2 class=\"p2\"><span class=\"s1\">How to start using social media as an MSP<\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">That\u2019s all great, of course, but if you\u2019re just looking to start using social media in your MSP it can seem like an extremely daunting prospect. Particularly when faced with question like: what channels to use, how often to post, what to post, how much time will it take, and how to create the content?<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">In this blog, we\u2019ll help you to answer some of those core questions.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Firstly, a word of sound advice. In her marketing bootcamp, Stefanie Hammond, our Head Nerd who specializes in <\/span><span class=\"s3\">MSP marketing and sales<\/span><span class=\"s1\">, likes to reinforce the notion that first impressions are EVERYTHING! So the top three things she tells <a href=\"https:\/\/www.n-able.com\/partner-success\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">N&#8209;able partners<\/span><\/a> to do before launching any sort of online, digital campaign are:<\/span><\/p>\n<ul>\n<li class=\"p4\"><span class=\"s1\">Ensure your website is up to date and current<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Make sure your LinkedIn profile looks polished and professional and is 100% filled out<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Confirm that your Google Business profile is complete and update and contains as many reviews as possible\u2014because business owners won\u2019t take your word about how great you are, they\u2019ll want to hear what other businesses have to say about you before deciding to engage. <\/span><\/li>\n<\/ul>\n<h2><span class=\"s1\">Your MSP social media strategy in 5 steps <\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">You really should not skip those three important steps \u00a0if you want your social media marketing to be a success. But once you\u2019ve got this stage sorted, a good social media strategy starts with several key points: <\/span><\/p>\n<h3 class=\"p2\"><span class=\"s1\">1. Decide what your goals are <\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">For example, do you want to raise awareness of your services or simply gain followers or a mix of both? For your social media activity to be successful you need to make sure you have a good understanding of what you want to accomplish. Apart from anything it will mean that you don\u2019t waste your time by being unfocused.<\/span><\/p>\n<h3 class=\"p2\"><span class=\"s1\">2. Decide which social media platforms you want to concentrate on <\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">This can be a big question for a lot of MSPs, and the short answer to this is that you should be using the social platforms where you\u2019re most likely to reach your target audience. This is unlikely to be every single platform, so pick the ones that are most relevant to you and your customers (and prospects). For example, although TikTok is huge right now, for most MSPs it\u2019s probably not worth investing the time in, because it doesn\u2019t tend to be populated with business owners.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Conversely, let&#8217;s take Instagram. If you want to reach restaurants, retail, or hospitality businesses they all use Instagram for their own marketing therefore it makes sense to use the platform to reach them, because the chances are the decision makers are on Instagram every day doing some marketing.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">For most MSPs, though, LinkedIn and Facebook are your go-to social channels. Everyone should be using LinkedIn every day because it\u2019s where businesses and business communities are; and Facebook is good as the universal catch all.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">There\u2019s a lot of uncertainty around Twitter at the moment, and if you don&#8217;t love the platform don&#8217;t bother with it. However, if you&#8217;re the kind of person who&#8217;s idea of fun is using Twitter then use it. Because, simply, if you&#8217;ve got passion for a particular channel then you&#8217;ll use it more. You could, of course, also apply this same rationale to TikTok.<\/span><\/p>\n<h3 class=\"p2\"><span class=\"s1\">3. Set out how frequently you want to post<\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">This can vary from channel to channel. For LinkedIn and Facebook a minimum is once per week; more if you can manage it. For Instagram and Twitter the general recommendation is one to three times per day, evenly spread out. However, the key to making your social media presence consistent and sustainable is to set a schedule you can manage and maintain. There is nothing worse than starting a social program and letting it die on the vine because you set your sights too high. That is a great way to lose followers.<\/span><\/p>\n<h3 class=\"p2\"><span class=\"s1\">4. Set out when you should post<\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">There is no hard and fast answer to this, the best thing you can do is to test different days of the week and different times of the day to determine which posts get the best\/most views. And don\u2019t shy away from weekends. Those are great days to get some thought leadership content out.<\/span><\/p>\n<h3 class=\"p2\"><span class=\"s1\">5. Decide what to post about<\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">A regular flow of engaging and relevant content is essential, so you need to decide what is important to your customers. What are the subject areas that your prospects are going to be interested in reading about? And remember the 80:20 rule\u2014to keep a good balance, 80% of what you post should be useful and educational to your audience, the remaining 20% can explicitly promote your business.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Finally, like any MSP marketing program you need to make sure measure and monitor your results\u2014analytics are available in all of the social platforms to help you do this. And importantly, give it time. Social media isn\u2019t going to be an overnight success.<\/span><\/p>\n<h2 class=\"p2\"><span class=\"s1\">How N&#8209;able MarketBuilder can help<\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">With <a href=\"https:\/\/www.n-able.com\/partner-success\/marketbuilder\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">MarketBuilder<\/span><\/a> we provide a wide range of tailored content that is designed to help you tap into key areas of interest for your customers and prospects. There are social media posts that are dedicated to specific vertical markets as well as posts that focus on specific subject areas such as security.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">When you use MarketBuilder for your social media marketing you can pre-schedule as many social posts as you want over any period of time<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">And, with MarketBuilder\u2019s reporting capability, you will be able to monitor how well your social marketing program is doing. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><strong>If you have not signed up, why not <a href=\"https:\/\/pages.n-able.com\/marketbuilder.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">give MarketBuilder a try<\/span><\/a> today and get started.<\/strong> <\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p2\"><em><span class=\"s1\">Tracy Trottier is marketing manager and heads up the MarketBuilder program at N&#8209;able<\/span><\/em><\/p>\n<p class=\"p3\"><span class=\"s1\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media can be a powerful tool to help MSP businesses engage with prospective customers. Tracy Trottier looks at how to get started.<\/p>\n","protected":false},"author":106,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-41251","post","type-post","status-publish","format-standard","hentry","topic-market-builder","topic-msp-business","topic-sales-strategies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to build an MSP social media marketing strategy - N-able<\/title>\n<meta name=\"description\" content=\"Social media can be a powerful tool to help MSP businesses engage with prospective customers. 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