{"id":50898,"date":"2023-11-30T11:17:54","date_gmt":"2023-11-30T11:17:54","guid":{"rendered":"https:\/\/www.n-able.com\/?p=50898"},"modified":"2024-09-02T16:54:50","modified_gmt":"2024-09-02T15:54:50","slug":"looking-to-hire-a-marketing-agency-for-your-msp-here-are-5-steps-to-make-sure-you-get-it-right","status":"publish","type":"post","link":"https:\/\/www.n-able.com\/it\/blog\/looking-to-hire-a-marketing-agency-for-your-msp-here-are-5-steps-to-make-sure-you-get-it-right","title":{"rendered":"Our 5 Steps to Finding the Right MSP Marketing Agency for You"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">I spend a lot of time talking about <a href=\"https:\/\/www.n-able.com\/blog\/is-there-a-silver-bullet-to-successful-marketing\" target=\"_blank\" rel=\"noopener\">marketing with MSPs<\/a>. While I enjoy hearing their tales of what works for them, it\u2019s also important to understand what doesn\u2019t or hasn\u2019t worked. The most frequent complaint I hear is from partners working with marketing or lead generation agencies that feel they\u2019re paying out a lot and seeing very little reward. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">So I thought I\u2019d put together my top five tips for helping ensure a successful marketing agency engagement:<\/span><\/p>\n<h2 class=\"p2\"><span class=\"s1\">1. <\/span><span class=\"s1\">Understand the agency\u2019s focus<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.n-able.com\/blog\/msp-marketing-in-house-team-or-outside-agency\" target=\"_blank\" rel=\"noopener\">When you\u2019re looking for a marketing agency<\/a> to re-do your website, or kick start your lead gen, look for a firm that has experience in those specific areas. It\u2019s important not to get swept away by an agency that has worked on huge government or corporate websites or content. The budgets for these projects can be very large, and agencies will typically use these as showcases. You will be much better served checking that they have examples of work that they have done for businesses of similar size and scope to yours.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In the same way, it\u2019s crucial you set the expectations right out of the gate. Make sure the agency fits YOUR needs and YOUR purposes and be very clear in what you are looking for. <\/span><\/p>\n<h2 class=\"p2\"><span class=\"s1\">2. <\/span><span class=\"s1\">Ask LOTS of questions<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">You can\u2019t ask too many questions when you\u2019re looking to engage a marketing agency. Here\u2019s a quick list of some of the types of things you should consider exploring:<\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\">Find out what type of customer they like working with. <\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Do they typically only work with government organizations or non-profit organizations or do they work with a lot of local, small businesses.\u00a0 <\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Check out their google reviews (if they have them)<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Ask for testimonials from customers not listed on their website and from customers who are similar in size to you with similarly sized projects.<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">If you\u2019re hiring a company to do lead gen for you, ask about their process for generating and qualifying leads and what makes their campaigns successful. <\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">If you\u2019re looking for an agency to work on your website, ask them about their process. Understand how many times you can make changes to graphics, to colors, to text before you are charged. Most agencies will allow you to change certain things at least twice before they charge you for any subsequent changes. <\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">You would expect your customers to ask you questions, so you should approach hiring a marketing agency in the same way. You\u2019re only going to find out if they are a good fit for your business if you ensure you leave no stone unturned.<\/span><\/p>\n<h2 class=\"p2\"><span class=\"s1\">3.<\/span><span class=\"s2\"> <\/span><span class=\"s1\">Getting started<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">So you\u2019ve decide on the agency you want to work with, what do you need to do before you finally push the button? Before you actually put pen to paper on any contract, make sure it spells out exactly what you are paying for and what you are expecting as results, this includes the schedule for regular weekly meetings and any required reporting. No detail is too small. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Shortly after the signing of the contract, you should have a project meeting where you meet your agency\u2019s project manager assigned to your project. This is your time to work out the schedule and project plan. This is a critically important first step that will help set the tone for your project and relationship with the agency. <\/span><\/p>\n<h2 class=\"p2\"><span class=\"s1\">4.<\/span><span class=\"s2\"> <\/span><span class=\"s1\">Set your project up for success<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Onboard your new agency exactly the same way you would a new customer or a new employee. Your agency does not know your business and needs to be educated on your ideal customer, who you are trying to attract, the messaging you want to use\u2014all of it. And ask them to repeat it back so you know they are understanding who you are and what you do. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If your agency is running a lead gen program for you, build in time for several dry run and role-playing calls into the schedule. This will help find any gaps in their knowledge and understanding of your company and the message. <\/span><\/p>\n<h2 class=\"p2\"><span class=\"s1\">5.<\/span><span class=\"s2\"> <\/span><span class=\"s1\">Regular check-ins and reports<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">As part of your project plan, your agency should set up a series of meetings with you. The first few may be long as they are onboarding and getting their resources to support your project aligned.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Do not miss these meetings. These meetings will keep your project on track and will allow both you and the agency time and space to pivot if needed. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Working with a marketing agency can feel like a significant amount of up front work\u2014and it is\u2014but if you spend the time and effort to onboard your agency in a similar way to onboarding a new employee, you are ultimately setting the project up for success. Ask lots of question and give your agency as much information as you have about your company, your market, and your project. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If you follow these five simple steps you will help to ensure that you\u2019re putting yourself in the best possible position to have a successful relationship with your agency and a successful project. <\/span><\/p>\n<p class=\"p1\"><span class=\"s4\"><b>Don\u2019t forget if you\u2019re looking to boost your MSP marketing, MarketBuilder is<\/b><\/span><span class=\"s1\"><b> a resource that is included\u00a0\u00a0as part of your N&#8209;able product subscription and contains thousands of ready-made campaigns on hundreds of different themes that can help you target and bring in new customers. <\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><b>If you\u2019re an N&#8209;able customer, you can\u00a0<\/b><a href=\"https:\/\/your.marketbuilder.n-able.com\/#\/page\/login\" target=\"_blank\" rel=\"noopener\"><span class=\"s5\"><b>sign up for MarketBuilder now<\/b><\/span><\/a><b>.<\/b><\/span><\/p>\n<p class=\"p4\"><em><span class=\"s1\">Tracy Trottier is marketing manager and heads up the MarketBuilder program at N&#8209;able<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hiring an agency to help with marketing your MSP can be a big decision, and something you need to get right. Tracy Trottier offers 5 tips on hiring the right&#8230;<\/p>\n","protected":false},"author":106,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-50898","post","type-post","status-publish","format-standard","hentry","topic-market-builder","topic-msp-business","topic-sales-strategies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Our 5 Steps to Finding the Right MSP Marketing Agency for You - N-able<\/title>\n<meta name=\"description\" content=\"Hiring an agency to support your MSP marketing can be a big decision, and something you need to get right. 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