{"id":6143,"date":"2016-08-24T16:05:06","date_gmt":"2016-08-24T15:05:06","guid":{"rendered":"https:\/\/www.n-able.com\/?p=6143"},"modified":"2021-04-09T18:11:02","modified_gmt":"2021-04-09T17:11:02","slug":"how-big-data-can-help-you-build-big-business","status":"publish","type":"post","link":"https:\/\/www.n-able.com\/it\/blog\/how-big-data-can-help-you-build-big-business","title":{"rendered":"How big data can help you build big business"},"content":{"rendered":"
\n

I have a confession to make.<\/p>\n

When I started working here, I was excited to hear about\u00a0LOGICcards<\/a>. I\u2019ve worked with big data before and I\u2019ve seen what an impact it can have on other industries. For instance, in digital advertising, big data pretty much drives the industry and has generated billions for businesses who rely on it.<\/p>\n

I always saw the value being in what the technology provided \u2013 results.<\/p>\n

In fact, I figured that people\u00a0only<\/i>\u00a0cared about the surface level results. That talking about the machinery under the hood would just bore them. No one cares how the sausage is made as long as it tastes delicious, right?<\/p>\n

My confession: I was wrong.<\/p>\n

Big time.<\/p>\n

What makes big data important isn\u2019t just the finished product \u2013\u00a0it\u2019s what\u2019s under the hood<\/i>. It\u2019s what goes into the solution that really matters.<\/p>\n

Once I understood that, I really understood why it\u2019s so important to your customers. And why,as an MSP, you\u2019ll start closing deals on it.<\/p>\n

But before I get to that, let me talk about a major barrier for ITSM (IT service management) platforms trying to adopt big data.<\/p>\n

What makes implementing big data strategies so challenging for ITSM providers?<\/h3>\n

The IT industry has been surprisingly slow to embrace big data solutions for providing IT service. It\u2019s surprising because so much of the job requires data literacy \u2013 like reading reports, checking bandwidth spikes, and even analyzing your own CRM data to improve your business.<\/p>\n

Yet, when it comes to ITSM, the industry is woefully behind others like Wall Street trading, digital advertising and healthcare that have embraced open data sources.<\/p>\n

Take IT security as an example. It was only about a month ago that\u00a0IBM announced<\/a>\u00a0it would turn Watson, its cognitive computing platform, to the task of understanding and analyzing cyber security trends.<\/p>\n

So, why so late in the game? With all of the security breaches we\u2019ve seen over the years, you would think that IBM (and many others) would have developed solutions to solve IT security problems by now.<\/p>\n

A huge part of it comes from the inaccessibility of IT security data. Most security data is private. Few companies want to share the news that they\u2019ve been breached if they don\u2019t have to.<\/p>\n

Some big data tools, LOGICcards by LOGICnow included, leverage content from security bulletins in order to make better decisions about security. For example, if a company announces that a patch update seems to cause crashes or opens a vulnerability, then they can release a bulletin that a big data solution can use to analyze and filter back to the clients.<\/p>\n

But is this really enough? Can\u2019t we do better?<\/p>\n

Wouldn\u2019t it be a better solution to use live endpoint and network data so you know when a problem\u2019s happening without having to wait (and watch) for a company\u2019s bulletin?<\/p>\n

What having 2,000,000 endpoints under management gets you<\/h3>\n

The real advancement in using big data for ITSM comes when you can leverage real-world data from actual endpoints and networks to make better decisions.<\/p>\n

Going back to my misunderstanding, the truth is that\u00a0what makes or breaks data science solutions are the underlying data sources and techniques that are used.<\/i><\/p>\n

With LOGICcards, our system knows that if some part of our network experiences an issue that we should use that information to help you avoid the same problem. For example, if a patch update causes Outlook to crash, you\u2019ll know that it has without ever having to actively seek out (or wait for) a security bulletin.<\/p>\n

Another thing we can do is to note what practices other IT administrators have done to improve bandwidth issues on their networks. Then, when we notice your network isn\u2019t performing as well, we can give you actual, data-driven recommendations on how to fix it.<\/p>\n

And here\u2019s the kicker \u2013 it\u2019s not theory. We won\u2019t just give you suggestions that only a handful of people have tried; we\u2019ll give you information based on quantifiable results we\u2019ve seen on actual endpoints and networks.<\/p>\n

How to win new business on the back of LOGICcards<\/h3>\n

If you use MAX Remote Management, then the next time you go into a meeting with a potential new client, you have a new pitch you can use to close the deal.<\/p>\n

Many MSPs can provide uptime guarantees \u2013 but how many can prove they\u2019re within the top X% of the world in providing patching services? (Yes, you can find out where you stand with LOGICcards).<\/p>\n

After you finish your main pitch, start by telling them about the big data solution you have in place.<\/p>\n

Tell them about how it\u2019s genuinely based on recommendations from MILLIONS of endpoints.<\/p>\n

Tell them that they have access to technology that can keep them from falling victim to problems that other companies would easily face.<\/p>\n

Tell them they don\u2019t just buy your managed services, but that they\u2019re buying managed services based on the expertise of tens of thousands of IT experts (and counting).<\/p>\n

And most of all, they\u2019re buying someone who uses tools that help them stay ahead of the technology curve to provide the absolute best results for their clients.<\/p>\n

Have any of you used big data in your sales pitches before? If so, join the conversation\u00a0on Twitter<\/a>\u00a0and tell us all about it.\u00a0<\/em><\/p>\n<\/div>\n

\n
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I have a confession to make. When I started working here, I was excited to hear about\u00a0LOGICcards. 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