{"id":66967,"date":"2025-05-22T11:50:29","date_gmt":"2025-05-22T10:50:29","guid":{"rendered":"https:\/\/www.n-able.com\/?p=66967"},"modified":"2025-05-22T11:50:29","modified_gmt":"2025-05-22T10:50:29","slug":"podcast-now-thats-it-why-focus-wins-vinod-paul-on-aligns-msp-success","status":"publish","type":"post","link":"https:\/\/www.n-able.com\/it\/blog\/podcast-now-thats-it-why-focus-wins-vinod-paul-on-aligns-msp-success","title":{"rendered":"PODCAST | Now That&#8217;s It \u2013 Why Focus Wins: Vinod Paul on Align\u2019s MSP Success"},"content":{"rendered":"<p><span>In this episode of Now That\u2019s IT: Stories of MSP Success, we sit down with Vinod Paul, COO of Align Technologies, to explore how a bold decision to focus exclusively on one vertical\u2014financial services\u2014transformed the company from a solid MSP into a global leader. Vinod shares the behind-the-scenes story of walking away from millions in revenue, standardizing their tech stack, and saying no to clients who didn\u2019t fit\u2014all in pursuit of scalable, high-value growth. The result? Align grew from 75 to 300 employees, expanded into 31 countries, and became a trusted name in one of the most demanding industries in the world. If you&#8217;re an MSP leader grappling with growth, client fit, or the pressure to do it all, this conversation is packed with real-world strategies, lessons in verticalization, and insights on scaling without compromise. <\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Zwrq-_Ng59k?si=Fr-04DCVwgDxR7qA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">\u2018Now that\u2019s it: Stories of MSP Success,\u2019 dives into the journeys of some of the trailblazers in our industry to find out how they used their passion for technology to help turn Managed Services into the thriving sector it is today. Every episode is packed with the valuable insights, practical strategies, and inspiring anecdotes that lead our guests to the transformative moment when they knew\u2026.. Now, that\u2019s it.<\/span><\/p>\n<p class=\"p1\"><strong><em><span class=\"s1\">This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N\u2011able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N\u2011able employees are those of the employees and do not necessarily reflect the view of N\u2011able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N\u2011able related to any deliverables or timeframe. <\/span><span class=\"s1\">All content is based on information available at the time of recording, and N\u2011able has no obligation to update any forward-looking statements.<\/span><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vinod Paul, COO of Align Technologies, explores how a decision to focus exclusively on the financial services vertical transformed his MSP.<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-66967","post","type-post","status-publish","format-standard","hentry","topic-msp-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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