{"id":5318,"date":"2013-09-13T20:05:40","date_gmt":"2013-09-13T19:05:40","guid":{"rendered":"https:\/\/www.n-able.com\/?p=5318"},"modified":"2021-04-05T22:26:36","modified_gmt":"2021-04-05T21:26:36","slug":"four-ways-to-effectively-follow-up-from-business-networking","status":"publish","type":"post","link":"https:\/\/www.n-able.com\/pt-br\/blog\/four-ways-to-effectively-follow-up-from-business-networking","title":{"rendered":"Four ways to effectively follow-up from business networking"},"content":{"rendered":"

I\u2019ve written before about\u00a0finding customers by Networking<\/a>\u00a0and\u00a0 how effective in-person business networking events can be for finding not only customers, but equally for finding strategic alliance partners, useful referrals for your clients and like-minded business owners who you can build a relationship with.<\/p>\n

In short – getting yourself out there and booked into a local business networking event is something you should be doing and doing regularly to help your business grow.<\/p>\n

But attending the event itself and meeting people is not enough. On its own it\u2019s a couple of hours spent out of the office chatting to fellow business owners who you will most likely forget – and who will forget you – once everyone gets back to the busy office.<\/p>\n

Effectively following-up\u00a0after<\/strong>\u00a0a networking event is key to maximising the benefits you get from attending business networking events.<\/p>\n

Here are four ways to effectively follow-up from networking.<\/p>\n

Schedule time to deal with business cards<\/h2>\n

Do you ever return from business networking events with a handful of business cards which you promptly leave on your desk to gather dust? If so, you\u2019re not alone!<\/p>\n

Whenever you schedule time in your diary to attend a networking event, make sure to schedule time in your diary (you should do this within 24 hours of the event itself) to input the business cards you\u2019ve collected and follow-up.<\/p>\n

Typically you\u2019ll only need 15-30 minutes to input a handful of business cards into your contact system. There are a number of apps out there that allow you to digitally capture business cards, such as Evernote. But even if you\u2019re manually typing contact details into Microsoft Outlook, Google Apps or your CRM system – make sure to note down in the contact record where and when you met the individual and why you connected at the event. You\u2019ll be grateful of these notes when you try to find that individual but can\u2019t remember his or her name 12 months down the road!<\/p>\n

E-Mail or Call<\/h2>\n

Following up with an individual by e-mail or by telephone call is a must, if you want to build a relationship with the person you\u2019ve met. But make sure to follow-up in the right way! Don\u2019t assume that the person you\u2019ve met remembers you or indeed where you met – many business owners attend lots of networking events and meet dozens of people each week!<\/p>\n

When you reach-out to the person you\u2019ve met you should give them a gentle reminder of where and when you met, and ideally, what you spoke about during your conversation and any other memory hooks. These hooks can be anything from mutual contacts you share to Sports teams you both follow! For instance:-<\/p>\n

\u201cDarren,<\/p>\n

A quick note to say that it was a pleasure to meet you at the BNI Business Breakfast in Birmingham on Tuesday. I enjoyed chatting to you about our mutual love of Aston Villa Football Club, let\u2019s hope they have a great season!\u201d<\/p>\n

or<\/p>\n

\u201cSusan,<\/p>\n

It was lovely to meet you at the Chamber of Commerce lunch event in New York on Wednesday. It\u2019s good to hear we share a mutual friend in Scott Calonico – I\u2019ll mention to Scott that we connected!\u201d<\/p>\n

Including a memory hook like this allows the person you\u2019re contacting to dip into their memory and much more easily remember you than being perplexed by the typical \u201cNice to meet you. Let\u2019s stay in touch!\u201d e-mails!<\/p>\n

As to whether to follow-up by e-mail or telephone – that depends on the strength of the connection. Typically, e-mail is best as most people are very busy and an unsolicited phone call might seem too much too soon. But if the person you met asked you to call them, don\u2019t e-mail – pick up the \u2018phone! Doing so will show that you\u2019ve listened to what they were saying and are ready to connect!<\/p>\n

Share Helpful Content<\/h2>\n

If you\u2019ve met somebody at a networking event and discussed a specific topic or a challenge they\u2019re currently having, look for an opportunity to follow-up by including content they\u2019d find useful.<\/p>\n

For instance, if you met a business owner who mentions they are worried about Data Security – why not send them a link to a blog post you read on the subject that contains top tips for data security? Showing your new contact that you\u2019re looking to help them without expecting anything in return straight from the off is a powerful way to make a good first impression.<\/p>\n

I should stress that this ISN\u2019T an opportunity to sell, but it CAN be an opportunity to share your own educational material – be they videos, blogs or articles. So a follow-up where you say \u201cWe can do that for you!\u201d is unlikely to work, but a follow-up where you say \u201cHere\u2019s a blog post I wrote on the subject\u201d can work. Again, you\u2019re demonstrating that you\u2019re trying to help the person – not sell to them.<\/p>\n

Connect on Social Media<\/h2>\n

Finally, after you\u2019ve input their business card, connected with them via e-mail and shared some helpful content – don\u2019t forget to connect with them on Social Media.<\/p>\n

Nearly all of us now have a\u00a0LinkedIn<\/a>\u00a0account. Connecting with that person on LinkedIn helps expand your network – but don\u2019t make the big mistake of sending a \u201cBoiler Plate\u201d request. The stock \u201cI want to connect with you on LinkedIn\u201d is a big no-no! It shows a lack of attention. By far better to write a short note saying where you met and why you think it\u2019d be useful to connect.<\/p>\n

\u201cHi Chris. It was a pleasure to meet you at the BNI event on Thursday. I thought it might be useful if we connected on LinkedIn to stay in touch. Regards, Richard\u201d is often all it takes to make you stand out from the crowd.<\/p>\n

Once you\u2019re both connected on LinkedIn, don\u2019t make the second big mistake of not using that connection! Take a look at their profile – read about their background – see who they are connected to – and look for opportunities to continue the conversation. It may be that they have a connection to that business you\u2019ve been desperate to talk to about your services!<\/p>\n

And remember that LinkedIn isn\u2019t the be-all-and-end-all. Look to see whether the person is on\u00a0Twitter<\/a>\u00a0too – and if they are, give them a shout-out to say how much you enjoyed meeting them at the event! Everybody likes to be acknowledged and it\u2019s another way to stay front of mind.<\/p>\n

Conclusion<\/h2>\n

Attending business networking events is a powerful way to build up new relationships and find new customers – but only if you follow-up effectively!<\/p>\n

Don\u2019t leave those business cards to gather dust on your desk. Input them into your address book, follow-up with an e-mail or \u2018phone call that reminds the person where and when you met. Share useful content that immediately adds value to the relationship, and remember to connect with them on Social Networks such as LinkedIn.<\/p>\n

Follow these tips, and make sure you get the most out of the time you spend at networking events!<\/p>\n

By Richard Tubb<\/p>\n","protected":false},"excerpt":{"rendered":"

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