{"id":5395,"date":"2018-08-25T22:46:24","date_gmt":"2018-08-25T21:46:24","guid":{"rendered":"https:\/\/www.n-able.com\/?p=5395"},"modified":"2021-07-12T14:19:16","modified_gmt":"2021-07-12T13:19:16","slug":"benefits-branding-your-msp-solutions","status":"publish","type":"post","link":"https:\/\/www.n-able.com\/pt-br\/blog\/benefits-branding-your-msp-solutions","title":{"rendered":"The Benefits of Branding Your MSP Solutions"},"content":{"rendered":"<p>The majority of today\u2019s successful managed service providers (MSPs) in the SMB space not only offer their customers IT support and consultancy, but also a raft of solutions meant to support their businesses on a day-to-day basis.<\/p>\n<p>These solutions can be purchased from a number of different IT providers. A typical MSP\u2019s \u201csolution stack\u201d might include:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.solarwindsmsp.com\/products\/mail\" target=\"_blank\" rel=\"noopener\">Mail protection and archiving<\/a><\/li>\n<li>Managed Broadband Internet<\/li>\n<li><a href=\"https:\/\/www.solarwindsmsp.com\/content\/cloud-managed-antivirus\" target=\"_blank\" rel=\"noopener\">Managed Antivirus<\/a><\/li>\n<li><a href=\"https:\/\/www.solarwindsmsp.com\/products\/remote-management\/web-protection\" target=\"_blank\" rel=\"noopener\">Web protection<\/a><\/li>\n<li><a href=\"https:\/\/www.solarwindsmsp.com\/products\/msp-anywhere\" target=\"_blank\" rel=\"noopener\">Remote support<\/a><\/li>\n<li><a href=\"https:\/\/www.solarwindsmsp.com\/products\/backup\" target=\"_blank\" rel=\"noopener\">Backup<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.solarwindsmsp.com\/content\/disaster-recovery-backup-systems\">Disaster Recovery<\/a><\/li>\n<\/ul>\n<p>Offering such products can help demonstrate value to your customers, and increase recurring revenue for you\u2014but the question often arises, if every MSP is offering these services, then how can I differentiate myself from all the rest?<\/p>\n<h3>You&#8217;re more different than you think<\/h3>\n<p>Firstly, the reality is that every MSP isn\u2019t offering these services.<\/p>\n<p>You\u2019d be surprised at the large number of MSPs that leave their customers to source their own broadband and antivirus, and in doing so miss out on the opportunity to lower their support costs and increase their own recurring revenue by offering these services themselves.<\/p>\n<p>By offering all these solutions under one roof, you\u2019re already demonstrating to your customer that you\u2019ve thought about what\u2019s important to their business and have tried-and-tested solutions that can help them.<\/p>\n<p>Visit any IT company&#8217;s website and you\u2019ll find a raft of IT vendor badges: Microsoft, Symantec, Sophos\u2014and many more. IT companies love badges.<\/p>\n<p>But here\u2019s a secret\u2026 customers couldn\u2019t care less about them.<\/p>\n<p>For the most part, customers aren\u2019t bothered about what antivirus you are using within their business. They just want to know their computers are protected, and they\u2019ll trust you as the MSP to provide them with the right tools to do that.<\/p>\n<p>So there\u2019s an opportunity here for you to brand your services, and instead of talking about vendor-promoted features that help a customer&#8217;s eyes to glaze over\u2014you can talk to your customer about the business benefits of YOUR solution.<\/p>\n<h3>Create Your Own Brand<\/h3>\n<p>My own MSP offered services in this way. We branded all of our services. Netlink Defender was our mail filtering product. Netlink Connect was our managed broadband. Netlink Safe was our off-site backup, and Netlink Safe BDR was our\u00a0<a href=\"https:\/\/www.solarwindsmsp.com\/backup\/solution\/disaster-recovery\">disaster recovery solution<\/a>.<\/p>\n<p>There are numerous values to branding solutions in this way. As well as promoting your own brand to your customers, and therefore increasing your stickiness with that customer, you\u2019re wrapping what was a commodity service with your own value proposition. Customers don\u2019t simply buy a Mail Security tool from you, they buy your own researched and unique package of mail security.<\/p>\n<p>If you like to work with \u201cBest of Breed\u201d products and regularly re-evaluate your MSP tools to find a better product when it comes along, instead of having to explain this to your customer, you instead swap the service out behind the scenes. You\u2019ve \u201cupgraded&#8221; the service back-end, but the customer continues to buy your branded solution.<\/p>\n<p>The next time your customer receives\u00a0<a href=\"https:\/\/www.n-able.com\/blog\/how-use-flyers-market-your-managed-services-business\" target=\"_blank\" rel=\"noopener\">a flyer through the post<\/a>\u00a0with a special offer on such-and-such Antivirus product, they\u2019ll be less inclined to do a like-for-like cost comparison because your service isn\u2019t a commodity to be bought at the cheapest price\u2014it\u2019s a solution they\u2019ve invested into.<\/p>\n<h3>White Labels to the Rescue<\/h3>\n<p>Many IT vendors offer MSPs the opportunity to package up and re-sell their services in this way\u2014it&#8217;s known as &#8220;white labelling&#8221;, and is commonplace.<\/p>\n<p>If your vendor doesn\u2019t offer you the opportunity to white label its products and services as your own, then seek out a vendor that does.<\/p>\n<p>There is an argument that some customers know and trust brands such as Microsoft. I\u2019d say to this, don\u2019t hide the fact that your branded solution is \u201csupported\u201d by a large vendor. If asked, share this knowledge, but don\u2019t lead with the vendor&#8217;s brand message\u2014lead with your own.<\/p>\n<p>Customers increasingly want to work with a\u00a0<a href=\"https:\/\/www.n-able.com\/blog\/using-quarterly-business-review-become-trusted-business-advisor\" target=\"_blank\" rel=\"noopener\">trusted business advisor<\/a>, not a box shifter.<\/p>\n<p>By building your own branded portfolio of services you\u2019re reinforcing the idea that you\u2019re MSP is a one-stop-shop for advice and solutions.<\/p>\n<p><strong>Additional reading<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.n-able.com\/blog\/5-key-strategies-building-long-term-sustainable-sales-and-marketing-strategy\" target=\"_blank\" rel=\"noopener\">5 Key Strategies for Building a Long-Term Sustainable Sales and Marketing Strategy<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em>As the former owner of an award winning IT Managed Service Provider, Richard Tubb works with MSPs to help them increase sales, take on employees and build up relationships with key industry contacts.\u00a0<\/em><\/p>\n<p>\u00a9 2018 SolarWinds MSP Canada ULC and SolarWinds MSP UK Ltd.\u00a0 All rights reserved.<\/p>\n<p><em>The SolarWinds and SolarWinds MSP trademarks, service marks, and logos are the exclusive property of SolarWinds MSP UK Ltd. or its affiliates.\u00a0 All other trademarks are the property of their respective owners.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The majority of today\u2019s successful managed service providers (MSPs) in the SMB space not only offer their customers IT support and consultancy, but also a raft of solutions meant to&#8230;<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-5395","post","type-post","status-publish","format-standard","hentry","topic-msp-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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