{"id":55960,"date":"2024-07-11T11:19:21","date_gmt":"2024-07-11T10:19:21","guid":{"rendered":"https:\/\/www.n-able.com\/?p=55960"},"modified":"2024-09-02T16:11:30","modified_gmt":"2024-09-02T15:11:30","slug":"marketbuilder-campaign-of-the-month-mdr-campaign","status":"publish","type":"post","link":"https:\/\/www.n-able.com\/pt-br\/blog\/marketbuilder-campaign-of-the-month-mdr-campaign","title":{"rendered":"MarketBuilder Campaign of the Month: MDR Campaign"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">As cybersecurity threats become increasingly sophisticated, <a href=\"https:\/\/www.n-able.com\/blog\/podcast-beyond-the-horizons-from-security-to-resilience-with-dave-mackinnon\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">MDR services have emerged as a critical solution<\/span><\/a> for organizations aiming to protect their digital assets. Our MDR campaign is designed to help you effectively communicate the value of MDR services to potential clients, showcasing how they can enhance security and resilience against cyber threats.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>What is the MDR Campaign?<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">The MDR campaign provides you with a suite of resources to promote your Managed Detection and Response services. These services combine advanced threat detection capabilities with expert analysis and incident response to provide round-the-clock protection against cyber threats. The MDR campaign is structured to educate, engage, and convert potential customers by highlighting the benefits and differentiators of MDR services.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>What are the Key Components of the MDR Campaign in MarketBuilder?<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Assets for the MDR campaign in MarketBuilder break down into three areas: sales enablement, email campaign and landing page, and social media posts. Here\u2019s what you get in each area:<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>1. Sales Enablement Materials<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">To support your sales efforts, the MDR campaign includes a range of sales enablement materials. These resources are designed to help your sales team effectively communicate the value of MDR services and close deals. These resources include:<\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\">A fully customizable presentation deck ready for you to use<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">A battle card<\/span><\/li>\n<li class=\"p3\"><span class=\"s1\">An MDR sales playbook that you can use to develop and implement your MDR sales plan<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Included with the MDR campaign is the recently updated <a href=\"https:\/\/www.n-able.com\/resources\/co-managed-digital-playbook\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">Co-managed Playbook<\/span><\/a> that includes details on how to <a href=\"https:\/\/www.n-able.com\/blog\/a-quick-msp-guide-to-pricing-security-with-a-focus-on-n-able-mdr\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">price your MDR solution<\/span><\/a>.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>2. Email Campaign &amp; Landing Page<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Email marketing remains one of the most effective ways to reach potential customers. The MDR campaign includes a series of email templates that can be used to nurture leads and guide them through the sales funnel.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The MDR email content will help you educate your prospects and existing clients on the importance of an MDR solution.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>3. Ready to use Social Media Posts<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Social media is a powerful platform for engaging with potential customers and promoting your MDR services. The MDR campaign includes a comprehensive social media toolkit to help you maximize your reach and impact.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>How to Use the MDR Campaign<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">To maximize the effectiveness of the MDR campaign, it\u2019s important to integrate its components into a cohesive marketing strategy. Here\u2019s a step-by-step guide on how to use the MDR campaign:<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Step 1: Educate Your Audience<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Start by using the email content that is part of the campaign in MarketBuilder to raise awareness about MDR services. Use the campaign material to inform your audience about the importance of MDR and how it can benefit their organization.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Step 2: Engage with Prospects<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Utilize the email campaigns and social media toolkit to engage with prospects. Send targeted emails to leads, guiding them through the sales funnel with valuable content and clear calls to action. Share social media posts and visual assets to generate interest and drive traffic to your MDR landing page.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Step 3: Empower Your Sales Team<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Equip your sales team with the sales enablement materials, including sales decks and battlecards. Ensure they are well-versed in the key selling points and differentiators of your MDR services. Use customer success stories to build credibility and trust during sales presentations.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Step 4: Showcase Success Stories<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Incorporate your customer success stories into your marketing materials and sales presentations. Highlight real-world examples of organizations that have benefited from MDR services to build credibility and trust with potential customers.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>Conclusion<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">The MarketBuilder MDR campaign can help you create a comprehensive marketing initiative to help you effectively promote MDR services. By leveraging the educational content, sales enablement materials, email campaigns, social media toolkit, webinars, events, and customer success stories (either from your own customers or more generic stories), you can demonstrate the value of MDR in enhancing cybersecurity and resilience and convert prospects into customers.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">Log in to your MarketBuilder account and start using the MDR campaign today to help protect your customers and grow your business.<\/span><\/strong><\/p>\n<p class=\"p4\"><strong>MarketBuilder is\u00a0a resource that is included\u00a0as part of your N\u2011able product subscription and contains content and campaigns that can help you attract new customers, and retain your existing ones. If you\u2019re an N\u2011able customer, you can\u00a0<a href=\"https:\/\/your.marketbuilder.n-able.com\/#\/page\/login\" target=\"_blank\" rel=\"noopener\">sign up for MarketBuilder now<\/a>.<\/strong><\/p>\n<p class=\"p4\"><em>Tracy Trottier is a marketing manager and heads up the MarketBuilder program at N\u2011able<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MDR is a powerful toolset to help MSPs protect their customers. Find out how to unlock new business with this email campaign.<\/p>\n","protected":false},"author":106,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-55960","post","type-post","status-publish","format-standard","hentry","topic-market-builder","topic-msp-business","topic-sales-strategies","topic-security"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MarketBuilder Campaign of the Month: MDR Campaign - N-able<\/title>\n<meta name=\"description\" content=\"MDR is a powerful toolset to help MSPs protect their customers. Find out how to unlock new business with this email campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.n-able.com\/pt-br\/blog\/marketbuilder-campaign-of-the-month-mdr-campaign\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MarketBuilder Campaign of the Month: MDR Campaign - N-able\" \/>\n<meta property=\"og:description\" content=\"MDR is a powerful toolset to help MSPs protect their customers. Find out how to unlock new business with this email campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.n-able.com\/pt-br\/blog\/marketbuilder-campaign-of-the-month-mdr-campaign\" \/>\n<meta property=\"og:site_name\" content=\"N-able\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NableMSP\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-11T10:19:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-02T15:11:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.n-able.com\/wp-content\/uploads\/2024\/07\/070924_BB_MDRCampaign_PD_Final-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tracy Trottier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Nable\" \/>\n<meta name=\"twitter:site\" content=\"@Nable\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tracy Trottier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.n-able.com\/pt-br\/blog\/marketbuilder-campaign-of-the-month-mdr-campaign#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.n-able.com\/pt-br\/blog\/marketbuilder-campaign-of-the-month-mdr-campaign\"},\"author\":{\"name\":\"Tracy Trottier\",\"@id\":\"https:\/\/www.n-able.com\/pt-br#\/schema\/person\/713704a22c51b5d1b13ee286c04b9f62\"},\"headline\":\"MarketBuilder Campaign of the Month: MDR Campaign\",\"datePublished\":\"2024-07-11T11:19:21+01:00\",\"dateModified\":\"2024-09-02T15:11:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.n-able.com\/pt-br\/blog\/marketbuilder-campaign-of-the-month-mdr-campaign\"},\"wordCount\":718,\"publisher\":{\"@id\":\"https:\/\/www.n-able.com\/pt-br#organization\"},\"articleSection\":[\"Best Practices\",\"Business Growth\",\"Managed Services\",\"Marketing\",\"MSP Business\",\"Partner Success\",\"Security\",\"Tips &amp; Advice\",\"Training\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.n-able.com\/pt-br\/blog\/marketbuilder-campaign-of-the-month-mdr-campaign\",\"url\":\"https:\/\/www.n-able.com\/pt-br\/blog\/marketbuilder-campaign-of-the-month-mdr-campaign\",\"name\":\"MarketBuilder Campaign of the Month: MDR Campaign - N-able\",\"isPartOf\":{\"@id\":\"https:\/\/www.n-able.com\/pt-br#website\"},\"datePublished\":\"2024-07-11T11:19:21+01:00\",\"dateModified\":\"2024-09-02T15:11:30+00:00\",\"description\":\"MDR is a powerful toolset to help MSPs protect their customers. Find out how to unlock new business with this email campaign.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.n-able.com\/pt-br\/blog\/marketbuilder-campaign-of-the-month-mdr-campaign#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.n-able.com\/pt-br\/blog\/marketbuilder-campaign-of-the-month-mdr-campaign\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.n-able.com\/pt-br\/blog\/marketbuilder-campaign-of-the-month-mdr-campaign#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Marketing\",\"item\":\"https:\/\/www.n-able.com\/pt-br\/blog\/category\/marketing-pt-br\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MarketBuilder Campaign of the Month: MDR Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.n-able.com\/pt-br#website\",\"url\":\"https:\/\/www.n-able.com\/pt-br\",\"name\":\"N-able\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.n-able.com\/pt-br#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.n-able.com\/pt-br?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.n-able.com\/pt-br#organization\",\"name\":\"N-able\",\"url\":\"https:\/\/www.n-able.com\/pt-br\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.n-able.com\/pt-br#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.n-able.com\/wp-content\/uploads\/2021\/02\/logo-n-able-vertical-dark.svg\",\"contentUrl\":\"https:\/\/www.n-able.com\/wp-content\/uploads\/2021\/02\/logo-n-able-vertical-dark.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"N-able\"},\"image\":{\"@id\":\"https:\/\/www.n-able.com\/pt-br#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/NableMSP\",\"https:\/\/x.com\/Nable\",\"https:\/\/www.linkedin.com\/company\/n-able\",\"https:\/\/www.youtube.com\/channel\/UClnp77HHg4aME-S-3fWQhFw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.n-able.com\/pt-br#\/schema\/person\/713704a22c51b5d1b13ee286c04b9f62\",\"name\":\"Tracy Trottier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/4f681c81d8d739cc46ed17e55e080e49ceaf246252be0e6d5d72dcfe97bb7350?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4f681c81d8d739cc46ed17e55e080e49ceaf246252be0e6d5d72dcfe97bb7350?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4f681c81d8d739cc46ed17e55e080e49ceaf246252be0e6d5d72dcfe97bb7350?s=96&d=mm&r=g\",\"caption\":\"Tracy Trottier\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"MarketBuilder Campaign of the Month: MDR Campaign - N-able","description":"MDR is a powerful toolset to help MSPs protect their customers. Find out how to unlock new business with this email campaign.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.n-able.com\/pt-br\/blog\/marketbuilder-campaign-of-the-month-mdr-campaign","og_locale":"pt_BR","og_type":"article","og_title":"MarketBuilder Campaign of the Month: MDR Campaign - N-able","og_description":"MDR is a powerful toolset to help MSPs protect their customers. Find out how to unlock new business with this email campaign.","og_url":"https:\/\/www.n-able.com\/pt-br\/blog\/marketbuilder-campaign-of-the-month-mdr-campaign","og_site_name":"N-able","article_publisher":"https:\/\/www.facebook.com\/NableMSP","article_published_time":"2024-07-11T10:19:21+00:00","article_modified_time":"2024-09-02T15:11:30+00:00","og_image":[{"width":2560,"height":1340,"url":"https:\/\/www.n-able.com\/wp-content\/uploads\/2024\/07\/070924_BB_MDRCampaign_PD_Final-scaled.jpg","type":"image\/jpeg"}],"author":"Tracy Trottier","twitter_card":"summary_large_image","twitter_creator":"@Nable","twitter_site":"@Nable","twitter_misc":{"Escrito por":"Tracy Trottier","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.n-able.com\/pt-br\/blog\/marketbuilder-campaign-of-the-month-mdr-campaign#article","isPartOf":{"@id":"https:\/\/www.n-able.com\/pt-br\/blog\/marketbuilder-campaign-of-the-month-mdr-campaign"},"author":{"name":"Tracy Trottier","@id":"https:\/\/www.n-able.com\/pt-br#\/schema\/person\/713704a22c51b5d1b13ee286c04b9f62"},"headline":"MarketBuilder Campaign of the Month: MDR Campaign","datePublished":"2024-07-11T11:19:21+01:00","dateModified":"2024-09-02T15:11:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.n-able.com\/pt-br\/blog\/marketbuilder-campaign-of-the-month-mdr-campaign"},"wordCount":718,"publisher":{"@id":"https:\/\/www.n-able.com\/pt-br#organization"},"articleSection":["Best Practices","Business Growth","Managed Services","Marketing","MSP Business","Partner Success","Security","Tips &amp; Advice","Training"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/www.n-able.com\/pt-br\/blog\/marketbuilder-campaign-of-the-month-mdr-campaign","url":"https:\/\/www.n-able.com\/pt-br\/blog\/marketbuilder-campaign-of-the-month-mdr-campaign","name":"MarketBuilder Campaign of the Month: MDR Campaign - N-able","isPartOf":{"@id":"https:\/\/www.n-able.com\/pt-br#website"},"datePublished":"2024-07-11T11:19:21+01:00","dateModified":"2024-09-02T15:11:30+00:00","description":"MDR is a powerful toolset to help MSPs protect their customers. Find out how to unlock new business with this email campaign.","breadcrumb":{"@id":"https:\/\/www.n-able.com\/pt-br\/blog\/marketbuilder-campaign-of-the-month-mdr-campaign#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.n-able.com\/pt-br\/blog\/marketbuilder-campaign-of-the-month-mdr-campaign"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.n-able.com\/pt-br\/blog\/marketbuilder-campaign-of-the-month-mdr-campaign#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Marketing","item":"https:\/\/www.n-able.com\/pt-br\/blog\/category\/marketing-pt-br"},{"@type":"ListItem","position":2,"name":"MarketBuilder Campaign of the Month: MDR Campaign"}]},{"@type":"WebSite","@id":"https:\/\/www.n-able.com\/pt-br#website","url":"https:\/\/www.n-able.com\/pt-br","name":"N-able","description":"","publisher":{"@id":"https:\/\/www.n-able.com\/pt-br#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.n-able.com\/pt-br?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.n-able.com\/pt-br#organization","name":"N-able","url":"https:\/\/www.n-able.com\/pt-br","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.n-able.com\/pt-br#\/schema\/logo\/image\/","url":"https:\/\/www.n-able.com\/wp-content\/uploads\/2021\/02\/logo-n-able-vertical-dark.svg","contentUrl":"https:\/\/www.n-able.com\/wp-content\/uploads\/2021\/02\/logo-n-able-vertical-dark.svg","width":"1024","height":"1024","caption":"N-able"},"image":{"@id":"https:\/\/www.n-able.com\/pt-br#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/NableMSP","https:\/\/x.com\/Nable","https:\/\/www.linkedin.com\/company\/n-able","https:\/\/www.youtube.com\/channel\/UClnp77HHg4aME-S-3fWQhFw"]},{"@type":"Person","@id":"https:\/\/www.n-able.com\/pt-br#\/schema\/person\/713704a22c51b5d1b13ee286c04b9f62","name":"Tracy Trottier","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/4f681c81d8d739cc46ed17e55e080e49ceaf246252be0e6d5d72dcfe97bb7350?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4f681c81d8d739cc46ed17e55e080e49ceaf246252be0e6d5d72dcfe97bb7350?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4f681c81d8d739cc46ed17e55e080e49ceaf246252be0e6d5d72dcfe97bb7350?s=96&d=mm&r=g","caption":"Tracy Trottier"}}]}},"_links":{"self":[{"href":"https:\/\/www.n-able.com\/pt-br\/wp-json\/wp\/v2\/posts\/55960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.n-able.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.n-able.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.n-able.com\/pt-br\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/www.n-able.com\/pt-br\/wp-json\/wp\/v2\/comments?post=55960"}],"version-history":[{"count":0,"href":"https:\/\/www.n-able.com\/pt-br\/wp-json\/wp\/v2\/posts\/55960\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.n-able.com\/pt-br\/wp-json\/wp\/v2\/media?parent=55960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}