{"id":6231,"date":"2018-07-03T18:59:10","date_gmt":"2018-07-03T17:59:10","guid":{"rendered":"https:\/\/www.n-able.com\/?p=6231"},"modified":"2021-07-12T14:31:06","modified_gmt":"2021-07-12T13:31:06","slug":"10-steps-improved-cybersecurity-using-security-open-doors-your-business","status":"publish","type":"post","link":"https:\/\/www.n-able.com\/pt-br\/blog\/10-steps-improved-cybersecurity-using-security-open-doors-your-business","title":{"rendered":"10 Steps to Improved Cybersecurity\u2014Using Security to Open Doors for Your Business"},"content":{"rendered":"

People often think of security as an insurance policy\u2014something you have to have, like locks on your doors, fire and flood insurance, and business insurance. While these are all true, there are opportunities to think of security as a business enabler, something that can help you open additional doors for your business and stand out from your competition. Whenever I can find these for my customers, I love to forward them on. It\u2019s very satisfying to discuss how security can positively affect their bottom line.<\/p>\n

As far as managed service providers (MSPs) are concerned, unquestionable security can be a differentiator. If you can go into a meeting with a prospective customer and say, \u201cI’m protecting your data and your environment, and here\u2019s how I\u2019m doing it,\u201d then you put yourself in a very strong position. If you can show them exactly how you\u2019re ensuring no one will have access to your systems or your information, as well as all the things you\u2019re doing to make sure your customers\u2019 businesses are safe, you will definitely help to change the tone of any conversation and put prospects at ease. You will also be able to answer the question that many customers ask, \u201cI just saw on the news that XYZ occurred; am I at risk?\u201d<\/p>\n

Helping customers see security in a new light<\/b><\/h3>\n

\"differentlight.jpg\"However, beyond this, MSPs also have an opportunity to add value by helping their customers find areas where they can differentiate themselves in their own market. In a\u00a0previous blog<\/a>, I recounted how one company I visited caught me off guard with its security approach. The company manufactured pipe for oil drilling and gas transportation, and had one of the most mature security setups I have ever seen. They were at the equivalent level of most banks. They really understood where security fit into their business, what their risk was, and how much they were spending on mitigating that risk. The reason for this was their customers were very large players in the oil industry, and they had realized that by having a solid security program in place, they were able to differentiate themselves from their competition and integrate closely with their customers\u2019 sales and ordering systems\u2014getting pipe to their sites much more quickly.<\/p>\n

When you\u2019re looking at security as a way for your customers to do more business, it will depend on their partners, their sector, and the regulations within the markets your customers are working in. However, being secure should now be a\u00a0de facto<\/em>\u00a0standard that says, okay, if I’m going to do business with vendors, I need to have an appropriate security program in place, and that’s going to help me drive business over my competition. Take the EU General Data Protection Regulation (GDPR) as an example; in the lead up to the regulation coming into force, we reviewed our vendors and suppliers to help ensure they had the right security policies, privacy policies, and GDPR policies in place. The bottom line being that if they were not prepared, we could not do business with them.<\/p>\n

Moving beyond the fear<\/b><\/h3>\n

\"movingawayfear.jpg\"There are ways companies are enabling their businesses by implementing more security measures. Security is much more than just an insurance policy\u2014it a differentiator for you and your partners. MSPs have a key role to play here in helping customers look at their businesses and say, \u201cOK, let me think about this. If I’m more secure, how does that generate more business for me? If I’m more secure, how does that make me an easier company to deal with?\u201d<\/p>\n

Security is top of mind for everyone these days, and MSPs need to be able to move customers beyond the fear and help them manage their risk, using a strong security program to their advantage.<\/p>\n

 <\/p>\n

Additional Reading:<\/b><\/p>\n