M7 Services Regained Backup Efficiency by Returning to Cove Data Protection
- Employees: 50+
- Founded: 2013
- Customer since: 2017
- N-able solutions: Cove
About M7 Services
M7 Services is a U.S.-based MSP with deep expertise in the hospitality sector. The team supports the operational realities of hospitality environments and has built long term relationships with major hotel brands. M7 manages more than 15,000 endpoints across geographically distributed hotel environments and maintains a very high Customer Satisfaction (CSAT) rating.
Challenge
As a hospitality-focused MSP, M7 Services operates in an environment where customers expect uninterrupted service. After a broader tooling shift, M7 Services explored an alternative backup provider driven by cost considerations. While the solution initially appeared competitive, it quickly introduced operational friction. The most significant challenge was inefficient incremental backups, leading to unpredictable storage consumption and reduced confidence in recoverability.
Results
By returning to Cove Data Protection, M7 reinforced its ability to operate with confidence in the face of disruption and maintain their commitment to safeguarding business continuity for their customers. Efficient, predictable incremental backups reduced operational risk, while regular automated recovery testing ensured systems could be restored when needed.
