Ontario MSP Chooses Cove for Efficient, Reliable Backup and Predictable Costs
Challenge
Before deploying Cove Data Protection, WW Works struggled with several different challenges: inefficient backup management, reliability issues, and unpredictable billing to name a few.
Results
Cove gives WW Works the flexibility to deploy a solution that makes sense for a customer’s specific needs, rather than being locked into a specific configuration.

About WW Works
Ontario-based WW Works struggled with inefficient backup management, reliability issues, and complex pricing with their previous solutions. However, after deploying N‑able Cove Data Protection, they gained a single-pane-of-glass view, allowing them to manage backups efficiently across all their customers and address issues quickly. Cove’s flexible pricing and transparent fee structure also helped WW Works offer bundled services at a flat rate, giving them a competitive edge. “[Cove] really is a single pane of glass, and it works very well,” said WW Works Founder and CEO Wade Weppler.
Cove really is a single pane of glass, and it works very well.
Wade Weppler CTO and Founder, WW Works
Challenge
WW Works currently protects about 1,200 devices and 700 Microsoft 365 seats across 60 customers.
Before deploying Cove, WW Works struggled with a few different backup challenges. First, backup management was inefficient, as the tools they used lacked good visibility across customers. Reliability was an issue as well. “We had some pretty bad failures with other products; larger backups with lots of small files always seemed to create problems,” he said. “Completing restores in a timely fashion was tough as well, but mainly it was around reliability and trust.”
Finally, tools the company used had complex pricing models that made billing unpredictable and rigid deployment requirements that did not always match customer needs.
Solution
Cove’s ability to manage everything from a single portal is a huge efficiency driver—a unified, multitenant dashboard that allows one technician to easily manage backups across all WW Works’ customers and their devices.
According to Weppler, Cove’s ability to manage everything from a single portal is a huge efficiency driver. “It really is a single pane of glass, and it works very well,” he said. “We try to make everything managed by exception,” Weppler said. “Say the dashboard says backups were 98% successful yesterday. Then, it’s as simple as: OK, let’s address the 2%. With other products we had to look at each customer individually, which was onerous to manage.”
Risultati
Cove’s unified, multitenant dashboard allows a single technician to easily manage backups across all WW Works’ customers. Visibility across customers and devices lets them quickly identify any backup issues and focus on solving them.
Cove gives WW Works the flexibility to deploy a solution that makes sense for a customer’s specific needs, rather than being locked into a specific configuration. For example, some might have cloud-only backups while customers with a lot of data might get an on-premises device to speed restores.
It’s like they don’t know how good the soup tastes until they try it.
Wade Weppler CTO and Founder, WW Works
Partnership
WW Works bundles their services for a flat monthly fee, making for a straightforward, predictable customer experience. Weppler said Cove’s fixed-fee billing helps a lot in that department.
“Cove’s pricing is very competitive in general and the pricing structure for storage specifically is big for us. With other products, we had to pay for whatever was backed up initially, plus all the differentials per month,” he said. “Cove lets us say: Ok, you’re protecting 1 TB of data, that will cost you $X. Assuming the amount of selected data doesn’t change too much, that’s what it will always cost.”
It’s also a competitive advantage. “We’re always going up against a competitor when taking on a new customer. They’re used to paying extra for this and paying extra for that. We go in and just say: Everything’s included,” he said. “A lot of customers don’t believe us until they actually see that it’s true.”