PODCAST: Beyond the Horizon—Unlocking MSP Sales Success

In this episode of Beyond the Horizons, host Pete Roythorne sits down with Stefanie Hammond, sales and marketing Head Nerd at N‑able, to discuss effective sales and marketing strategies for Managed Service Providers (MSPs). With over 20 years of experience in the industry, Stefanie shares insights on overcoming common challenges like new customer acquisition, differentiating services, and developing a robust go-to-market strategy. Whether you’re a small MSP struggling to find new clients or a larger provider looking to streamline your sales process, this episode is packed with practical tips and expert advice to set your business up for success. Stefanie covers the following areas:

• Common Obstacles in Customer Acquisition
• Importance of Differentiating Your MSP
• Hiring for Growth: Account Managers vs. Sales Executives
• Setting Clear Sales Goals and Expectations
• Working On vs. In the Business
• Tools and Tactics for Lead Generation
• Creating a Roadmap for MSP Growth
• Effective Strategies for Closing More Deals
• What KPIs to Measure When It Comes to Evaluating Your Progress

For more tips, download Stefanie’s White Paper, The MSP’s Guide to Winning at Sales and Marketing here

You can also keep up to date with Stefanie’s and the other Head Nerds’ latest Boot Camps, here

Disclaimer: This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N‑able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N‑able employees are those of the employees and do not necessarily reflect the view of N‑able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N‑able related to any deliverables or timeframe. All content is based on information available at the time of recording, and N‑able has no obligation to update any forward-looking statements.