Co-Managed Services: Your Secret Sauce for Client Retention

Forget fighting tooth and nail for every new client. In the fiercely competitive world of managed services, the real magic lies in keeping and building on the ones you already have. That’s where co-managed services come in—a secret weapon that turns you from a hired gun into a trusted tech partner. In our last blog, we discussed how co-managed services can help organizations bridge the IT talent gap. Today, we will investigate how by putting co-managed services on the menu MSPs can ensure client retention remains a cornerstone of their business strategy.

Think of it like this: You’re running a busy restaurant. Keeping your customers happy and coming back for more is your top priority. In the competitive world of managed services, co-managed services can be an MSPs secret sauce for client retention, adding flavor and depth to your relationships.

Here’s how it works:

1. Bespoke IT

Ditch the one-size-fits-all menu. Co-managed services let you craft custom solutions for each client’s unique tech palate. Think gluten-free pasta for the health-conscious, or a fiery vindaloo for the adventurous.

2. Shared Kitchen

Clients don’t have to give up control of their IT kitchen entirely. They’re still the boss: They call the shots; you bring the tech expertise and a can-do attitude. It’s their kitchen, you’re the master chef whipping up IT magic while your clients still get to choose the ingredients.

3. Building Trust

By working side-by-side, solving tech woes, and becoming their IT confidante, you’re more than just a service provider. You’re their trusted tech guru, the Michelin star to their restaurant.

4. Brain Trust

You’re not just washing dishes; you’re planning the entire menu. You offer expert advice, help them choose the right tech ingredients, and navigate the ever-changing culinary landscape of IT. Think of yourself as a seasoned sommelier, recommending the perfect vintage for their business needs.

5. Knowledge Transfer

You don’t just cook for them; you’re the mastermind behind the whole operation. You help them align their IT with their business goals. Over time, you’ll help strengthen their team by remaining focused on their core competencies and not getting distracted by tasks that might not be in their wheelhouse.

6. Strategic Partner

You’re not just washing dishes, you’re planning the entire menu. You offer expert advice, help them make informed decisions about their tech investments, and guide them through the ever-changing tech landscape. Think of yourself as a seasoned chef who can whip up anything from cloud computing to cybersecurity, all with a sprinkle of AI and a dash of automation.

In the end, it’s all about relationships. By working collaboratively, providing valuable guidance, and customizing your services, you become more than just an MSP. You become their trusted tech partner, their IT superhero. And that is the recipe for long-term success in the competitive world of IT services.

Unlock the secrets to Co-managed success with our digital playbook! Discover the ultimate blueprint for creating, selling, and pricing co-managed services with our Co-Managed Digital Playbook. Here’s what one of our partners had to say about the playbook:

“Bravo on the Co-managed Digital Playbook. It is awesome. It’s an actual blueprint of how to create your Co-managed offering, with real useable insights including how to structure your pricing. This is something you never really see with vendor guides. Thanks for all of the content and hard work put into this.” Robby Garon, President Teknertia

To get hold of your copy, N‑able partners should contact Stefanie Hammond.

Non-partners can download the Playbook here.

Check out this video interview with Stefanie for more on Co-Managed

Check out this video interview with Stefanie for more on Co-Managed