Podcast | Beyond the Horizon: Cove Up Your Stack – One Platform to Rule MSP Backup

In the latest episode of Beyond the Horizon, Stefanie Hammond and David Tapiero deliver a powerful conversation on the real-world challenges MSPs face—and how to overcome them with smarter strategies and better tools.
From tool sprawl and outdated backup systems to rising costs and razor-thin margins, MSPs are under pressure to do more with less. David shares how N‑able’s Cove Data Protection offers a unified, cloud-first platform that simplifies backup across servers, workstations, Microsoft 365—and soon Google Workspace. By consolidating tools and automating low-value tasks, MSPs can unlock technician efficiency, reduce operational costs, and improve profitability.
The episode also explores how MSPs can shift from reactive support to proactive growth. Stefanie and David discuss the importance of standardising service delivery, adopting SaaS-based pricing models, and monetising existing infrastructure—like repurposing on-prem hardware for disaster recovery as a service (DRaaS).
Cyber resilience is another key theme. With immutable cloud storage and automated recovery testing, Cove helps MSPs minimise downtime and maintain client trust when attacks inevitably occur.
Whether you’re scaling your MSP or refining your go-to-market strategy, this episode is packed with practical advice to help you rethink backup—and build a more resilient, profitable business.
For even more, register for the upcoming webinar: Rethink Backup or Get Left Behind (live on 10 September with an encore performance on 11 November). Register here
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Key Topics Covered:
- Tool Sprawl & Standardisation: Why too many tools are hurting MSP efficiency—and how Cove simplifies the stack.
- Outdated Backup Strategies: The risks of legacy systems in today’s threat landscape.
- Cove’s Unified Platform: Backup for servers, workstations, Microsoft 365—and soon Google Workspace—from a single console.
- Cyber Resilience by Design: Immutable cloud storage, rapid recovery, and automated testing.
- Growth Barriers: Tackling time constraints, rising costs, and margin pressure.
- Practical Growth Strategies:
- Transitioning to SaaS-based pricing
- Reviewing customer costing
- Automating low-value tasks
- Monetising existing infrastructure
- Mindset Shift: Repurposing on-prem hardware for DRaaS and internal ops.
- Security Evolution: Moving from breach prevention to rapid recovery and continuity.
Whether you’re an MSP looking to scale or a Channel Reseller aiming to improve service delivery, this episode is packed with actionable insights to help you rethink your growth strategy and future-proof your business.
Disclaimer: This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N‑able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N‑able employees are those of the employees and do not necessarily reflect the view of N‑able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N‑able related to any deliverables or timeframe. All content is based on information available at the time of recording, and N‑able has no obligation to update any forward-looking statements.
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