PODCAST | Now That’s It – Small Changes, Big Impact: How Simon Marcil Uses Continuous Improvement to Scale

What does it take to build a $20M MSP without a traditional sales team? In this episode of Now That’s IT: Stories of MSP Success, Chris Massey sits down with Simon Marcil, co-founder of S3 Technologies and creator of Propel Your MSP, to explore the power of retention, strategy, and AI-driven innovation.

Simon shares how S3 grew by focusing on client value and strategic alignment, why tracking profitability per client matters, and how simple, continuous improvements can transform both service delivery and customer relationships. He also reveals how S3 integrates AI into daily operations—from ticket triage and escalation to bilingual communication and client-facing tools—and why MSPs that fail to embrace it risk being left behind.

Listen on Spotify | Apple Podcasts

Disclaimer: This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N‑able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N‑able employees are those of the employees and do not necessarily reflect the view of N‑able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N‑able related to any deliverables or timeframe. All content is based on information available at the time of recording, and N‑able has no obligation to update any forward-looking statements.