Cracking the Code to Lead Generation – Part 2

Generating new leads continues to be one of the most difficult tasks for MSPs to do, but it is integral to your ongoing growth and sales success. As a follow-up session to “Growing Beyond Referrals Through Marketing”, “Growing Beyond Referrals Through Cold Calling” reviews the necessity and benefits of including the role of the cold caller to your lead generation strategy, which is needed to complement the marketing activities used today to help fill your sales funnel.

The session will review:

• Hiring for the role
• Setting them up for success
• Script ideas and guidance
• Objection handling techniques
• Setting role expectations and compensating appropriately

Who should attend? MSP Business Owners, Sales Leadership, Marketing Leadership, and Account Managers