MarketBuilder Campaign of the Month: MDR Campaign

As cybersecurity threats become increasingly sophisticated, MDR services have emerged as a critical solution for organizations aiming to protect their digital assets. Our MDR campaign is designed to help you effectively communicate the value of MDR services to potential clients, showcasing how they can enhance security and resilience against cyber threats.

What is the MDR Campaign?

The MDR campaign provides you with a suite of resources to promote your Managed Detection and Response services. These services combine advanced threat detection capabilities with expert analysis and incident response to provide round-the-clock protection against cyber threats. The MDR campaign is structured to educate, engage, and convert potential customers by highlighting the benefits and differentiators of MDR services.

What are the Key Components of the MDR Campaign in MarketBuilder?

Assets for the MDR campaign in MarketBuilder break down into three areas: sales enablement, email campaign and landing page, and social media posts. Here’s what you get in each area:

1. Sales Enablement Materials

To support your sales efforts, the MDR campaign includes a range of sales enablement materials. These resources are designed to help your sales team effectively communicate the value of MDR services and close deals. These resources include:

• A fully customizable presentation deck ready for you to use
• A battle card
• An MDR sales playbook that you can use to develop and implement your MDR sales plan

Included with the MDR campaign is the recently updated Co-managed Playbook that includes details on how to price your MDR solution.

2. Email Campaign & Landing Page

Email marketing remains one of the most effective ways to reach potential customers. The MDR campaign includes a series of email templates that can be used to nurture leads and guide them through the sales funnel.

The MDR email content will help you educate your prospects and existing clients on the importance of an MDR solution.

3. Ready to use Social Media Posts

Social media is a powerful platform for engaging with potential customers and promoting your MDR services. The MDR campaign includes a comprehensive social media toolkit to help you maximize your reach and impact.

How to Use the MDR Campaign

To maximize the effectiveness of the MDR campaign, it’s important to integrate its components into a cohesive marketing strategy. Here’s a step-by-step guide on how to use the MDR campaign:

Step 1: Educate Your Audience

Start by using the email content that is part of the campaign in MarketBuilder to raise awareness about MDR services. Use the campaign material to inform your audience about the importance of MDR and how it can benefit their organization.

Step 2: Engage with Prospects

Utilize the email campaigns and social media toolkit to engage with prospects. Send targeted emails to leads, guiding them through the sales funnel with valuable content and clear calls to action. Share social media posts and visual assets to generate interest and drive traffic to your MDR landing page.

Step 3: Empower Your Sales Team

Equip your sales team with the sales enablement materials, including sales decks and battlecards. Ensure they are well-versed in the key selling points and differentiators of your MDR services. Use customer success stories to build credibility and trust during sales presentations.

Step 4: Showcase Success Stories

Incorporate your customer success stories into your marketing materials and sales presentations. Highlight real-world examples of organizations that have benefited from MDR services to build credibility and trust with potential customers.

Conclusion

The MarketBuilder MDR campaign can help you create a comprehensive marketing initiative to help you effectively promote MDR services. By leveraging the educational content, sales enablement materials, email campaigns, social media toolkit, webinars, events, and customer success stories (either from your own customers or more generic stories), you can demonstrate the value of MDR in enhancing cybersecurity and resilience and convert prospects into customers.

Log in to your MarketBuilder account and start using the MDR campaign today to help protect your customers and grow your business.

MarketBuilder is a resource that is included as part of your N‑able product subscription and contains content and campaigns that can help you attract new customers, and retain your existing ones. If you’re an N‑able customer, you can sign up for MarketBuilder now.

Tracy Trottier is a marketing manager and heads up the MarketBuilder program at N‑able