Part 1 – Strategies to Building Your MSP’s New Cybersecurity Programs

Over the past 10 years, our market landscape has undergone some dramatic changes which, in turn, have required MSPs to evolve as well. They have gone from operating as break/fix service shops to selling monthly, recurring managed services contracts that promise uptime, reliability, and performance stability within their customers’ networks. Now MSPs need to evolve again, which means their programs, pricing structure, and sales messaging also need to shift. It is no longer about providing uptime and avoiding downtime—those benefits are a given now. Instead, MSPs need to start addressing the real security threats and concerns plaguing organizations today and focus on how to best protect and secure their customers’ networks.

Security is the top growth opportunity for MSPs today, so what are you doing to capture that market?

Please join Head Sales and Marketing Nerd Stefanie Hammond for an informative and educational three-part training series focused on how to build, price, and sell security programs.

Part One of this three-part boot camp series will focus on two key concepts:

• Understanding the new philosophy around program design – one that is more security-centric and focused on risk mitigation

AND

• How to structure and package an enhanced suite of security services by reviewing the N‑able sample Security Services Program Framework

It is no longer a safe business practice for MSPs to continue supporting customers in a break/fix or à-la-carte methodology—this not only puts your customers at an increased risk of succumbing to a cyber-attack, but also places higher risk on your MSP as well. In this session, we will discuss the importance of building a minimum viable security program that you can enroll all of your customers in, which serves to improve their overall security posture while increasing your average contract size and MRR in the process, ultimately making your customers more profitable for your MSP.

So, if you have yet to evolve your managed services practice to becoming more security-centric—and are looking for a place to start—then you won’t want to miss this fantastic boot camp series.

Who should attend? MSP Business Owners, Sales Leadership, Marketing Leadership, and Account Managers