Introducing MarketBuilder: a new way for MSPs to market their business

Providing exceptional customer service can leave little time for businesses to focus on marketing, which could be why a majority of MSPs rely on word-of-mouth referrals to grow. But relying on word-of-mouth referrals can lead to inconsistent growth, leaving you unable to accurately plan for the future. Marketing, on the other hand, allows you to sell your services with intention—helping you increase revenue by generating more consistent new customer leads and upselling current customers. This process provides measurable results you can use to help plan your business’ future and grow at a faster rate.

Yet if you don’t have the time or staffing resources to devote to marketing efforts, you won’t be able to enjoy the benefits of strategic marketing. That’s where MarketBuilder comes in.

Get the help you need advertising your services

MarketBuilder is a new platform available to N-able partners that’s specifically designed to help MSPs advertise their services. You can use the collection of ready-made marketing materials to help accelerate your business’ growth, even without any prior marketing experience. If you have an N-able product subscription, the platform is included in the price. You can use it to build your brand, stay in contact with clients and prospects, generate leads, and close deals.

MarketBuilder is full of complete campaigns you can quickly brand with your own logo, value proposition, and contact information. Campaigns center around different topics such as security, monitoring, and backup, just to name a few. Each campaign contains several pieces of content, like emails, landing pages, product sheets, PowerPoint presentations, and social media posts. You can automate this content inside the platform or put it in your own marketing tool. Either way, it was built to be intuitive and easy to use, no matter your skill level.

Completely customizable resources

The resources come ready-made and are completely customizable. Not only can you add your own logo and contact information, you can customize the messages to add your own personal touch. For instance, if you typically send out emails directly from your CEO and you’d like to continue that tradition, you can modify the wording in any emails included in a campaign so the emails sound more like the voice of your CEO.

Because the content is ready-made, you can stay in front of customers and prospects without taking extensive team-member time away from serving clients or paying a dedicated marketing expert to do the work for you. It’s built to be extremely easy to use with very little training—allowing anyone on your team to take the reins, no matter their marketing expertise.

To start, see if there’s a service upgrade you can offer, like N-able Backup, Endpoint Detection and Response (EDR), or Passportal. Then find a campaign that matches your goals. Launch it and see where it goes. Or schedule a social media campaign to help raise awareness of your products and services—and increase engagement with your customers and prospects.

You can spend as much or as little time as you want on it. For instance, you can have a team member send out customer communications on an as-needed basis, schedule content yourself once a week, or assign a dedicated staff member to use the platform on a daily basis—the point is you can grow your marketing at whatever pace works for you.

Early adopters of the program have seen an increase in sales over a relatively short amount of time. For instance, Stephen Jones, CEO of Telco Business Solutions, reported generating enough business from existing and new customers—up 20 – 30% from the year before—they’ve even had to turn some business away. Another N-able partner reported double digit growth in their security and backup service offerings after using the content and campaigns in MarketBuilder. Similarly, Eric Kiehn, CEO and founder of C&W Technologies, noticed an increase in new business from current customers as they began to hear about additional services and materials that helped them understand why the additional service was important.

N-able partners can sign up here to start using MarketBuilder. You’ll receive a registration and welcome email after signing up. Follow a quick start guide to set up your account in a few minutes and, after taking just a couple of hours to watch the built-in onboarding videos, you can customize the content and have usable collateral, typically in less than 30 minutes. If you have any questions, don’t hesitate to reach out to the MarketBuilder team by emailing [email protected].

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