Reduce overhead

Get air-gapped, direct-to-cloud backups without having to manage, upkeep, or troubleshoot hardware.

Partner-first relationship

Work with a vendor that puts partners first, prioritizes long-term success, and develops customer-driven roadmaps shaped by real partner feedback.

Scalable operations

Gain everything in one unified platform, with cloud storage and long-term data retention included. No separate bills, no add-on fees, and no tradeoffs.

See where Cove Data Protection
beats Datto

N-able shield logo - Data Protection
Cove Data Protection
Datto
Workstation, Server, and Microsoft 365 Backup

Unified Protection

Protect all your physical and virtual servers, workstations, and Microsoft 365 data from our unified, multitenant platform.

Must purchase and use separate products to manage server, workstation, and Microsoft 365 backups.

Cloud-Native Data Protection

Backups go directly to our private cloud from each protected data source. Keep data in-region with 30 worldwide cloud storage locations. No upfront appliance expense, no upgrades as data grows, no single point of failure. AES-256 encryption in transit and at rest.

Server backups require upfront purchase of expensive proprietary appliances. Appliances need upgrades and replacement as data grows. Appliance failure or capacity limits can stop backups. Ongoing maintenance requires travel to customer locations. When the box fails, the local backup chain breaks.

Included Long-Term Data Retention

Configurable archiving with unlimited retention by default — at no extra charge.

Extra charge for archiving. Local storage requirements grow over time, forcing appliance updates and replacement.

Highly Efficient Backups

Efficient architecture moves 60x less data than image-level backup, using 5x less storage for the same number of restore points. Incremental backups typically complete in minutes — helping meet strict RPOs.

Traditional image backup method consumes 5x more storage, making appliances fill faster and incurring more charges for cloud storage. No speed vault for endpoint — bare-metal restores can take days.

Co-Managed DRaaS

Cove DRaaS is a secure, co-managed offering that requires no hardware, shipping, complex setup, or ongoing maintenance. We manage the infrastructure, you manage backups and when to recover.

Datto’s DRaaS model requires purchasing, provisioning, and deploying hardware at each customer site, adding ongoing management overhead that runs counter to a true as-a-service approach.

Support

24/7 customer support included for all customers. Critical restore hotline access included — no premium tier required.

Support quality is a primary reason MSPs leave. No critical restore hotline equivalent included as standard.

All-in Pricing

Simple per-device pricing with cloud storage included. No hardware costs, no storage overage charges, no add-on fees for archiving.

Paying for a disaster that may never occur — required to pay a premium price for all workloads. Hardware dependency means storage must be managed and expanded. High-watermark billing means costs don’t flex down.

*As of 05/27/2026. Product specifications and other information set forth herein have either been made accessible by suppliers, manufacturers, publications, or gathered from publicly available sources as of the date of this document. Although measures are taken to ensure the accuracy of the information, N‑able makes no representations or warranties as to the completeness or accuracy of the information and shall incur no liability for any errors or omissions.

Why teams move beyond Datto

What our partners say

Join the ~25,000 MSPs and IT teams that trust N‑able.

Cove has given us everything we need to protect against every disaster imaginable. I can finally sleep at night.

Joshua W.
NexusTech LLC

As part of our backup product alignment, Cove has been positioned as our preferred go-to market solution for our existing client base.

Desmond Jansen van Vuuren
Technical Product Manager, Qwerti - Innovative IT support

G2 badge - Easiest Setup - Spring 2026
G2 Badge - Best Results - Small Business - Spring 2026
G2 Badge - Easiest to Use - Mid-Market - Spring 2026
G2 - Best Software - Top 50 IT Management Products - 2025
G2 Badge - Leader - Mid Market - Spring 2026
G2 Badge - Users Most Likely To Recommend - Enterprise - Spring 2026
Easiest to do Business With - Enterprise - Spring 2026

Ready for better backup?

Don’t get stuck in the past—cloud-native backup is here. Get simple per-device pricing with included cloud storage and retention. Reduce complexity and the risk of human error.