Mastering Lead Generation: Building Your Tele-Sales Strategy

Generating new leads continues to be one of the most difficult tasks for MSPs to do, but it is integral to your ongoing growth and sales success. As a follow-up session to “Mastering Lead Generation: Crafting An Effective Marketing Strategy”, this session reviews the necessity and benefits of including the role of the SDR/cold caller to your lead generation strategy, which is needed to complement the marketing activities used today to help fill your sales funnel.

The session will review:

• Hiring for the role
• Setting them up for success
• Script ideas and guidance
• Objection handling techniques
• Setting role expectations and compensating appropriately

Who should attend? MSP Business Owners, Sales Leadership, Marketing Leadership, and Account Managers