Part 2 – Strategies to Pricing Your MSP’s New Cybersecurity Programs

This is the second of a three-part boot camp series focused on helping MSPs build, price, market, and sell security-centric programs to their customers.

Part One of this series focused on the new philosophy around program design and provided a framework around how MSPs could package their security services that not only helped to improve their customers’ overall security posture, but also served to help increase the average contract size and MRR in the process.

In Part Two of this boot camp series, Head Sales and Marketing Nerd Stefanie Hammond will answer the question: “Now that your programs are built, and you know what features you are going to include in your packages, how much should you charge each month for your services?”

In this 90-minute session, Stefanie will:

• Review common pricing theory for pricing your new MSP programs
• Review common pricing mistakes and how to avoid them
• Review different approaches to implementing price increases
• Review our N‑able Costing Worksheet
• Demonstrate how to accurately price a monthly Essentials Security Program package that includes generating healthy margins for your MSP

So, if you are struggling with how much you should be charging each month for your managed services programs, then you won’t want to miss this informative session.

Who should attend? MSP Business Owners, Sales Leadership, Marketing Leadership, and Account Managers