Part 3 – Strategies to Selling Your MSP’s New Cybersecurity Programs

You have just spent considerable time redesigning your new security offerings and calculating how much you should be charging for your services each month.

In this final boot camp of the series, join Head Sales and Marketing Nerd Stefanie Hammond as she discusses strategies around how to take your new programs to market and successfully sell them to your customers and prospects.

In this 90-minute boot camp, Stefanie will:

• Review the concept of going after the low-hanging fruit first, so as to practice and help refine your sales process
• Review the 10 most common objections you will likely hear from your customers and prospects as you begin to sell your new programs and review some sample responses you could provide to help overcome their concerns
• Review some other N‑able resources that we have that can assist you with the marketing and promotion of your new security programs

Customers don’t like change, especially when change hits their pocketbooks. But, with a bit of education and practice, you can soon migrate your customers away from a break/fix or à-la-carte engagement and transition them into one of your newly-created security programs.

Who should attend? MSP Business Owners, Sales Leadership, Marketing Leadership, and Account Managers