10 sessions you need to attend at Empower if your goal is to grow your MSP this year

Empower will be here soon! And while we are still unable to travel and see one another in person, this year’s event promises not to disappoint. With eight tracks of training scheduled over the course of four days, there’s a tremendous amount of content being delivered. Have you had a chance to peruse the agenda yet? You can check it out here and see that I am not kidding about the amount of educational content we have packed into this event.

Being the newest Head Nerd at N-able, with a focus on sales and marketing, my time up to this point has been spent fielding such important questions as: “How can I grow my business?” “What can I do to increase the volume of leads I get?” “What are the bigger guys doing that is working to make them so successful?”

The global managed services market is expected to grow from $223.0 billion USD in 2020 to $329.1 billion USD by 2025 at a compound annual growth rate (CAGR) of 8.1%, according to a report published by Markets and Markets. Increasing cyberattacks, the high cost of data loss and network downtime, and the lack of skilled IT professionals are driving this market growth—and SMEs are adopting managed services at a faster rate than larger enterprises.

Yet given this explosive market potential, net new customer acquisition continues to be the number-one challenge facing MSPs today. Why is that? If your MSP is struggling with finding new leads or you are not seeing the volume of leads you would like to sufficiently grow your business, then I’m going to make it easy for you and outline the ten sessions you NEED to attend at next month’s Empower. They’re all designed to help you elevate your MSP so you can capitalize on the tremendous growth potential on the horizon.

1. June 8, 1 – 3 p.m. ET, Track 6

Growing Beyond Referrals Through Marketing
This session will be delivered by yours truly and will be focused on the steps needed to build and implement a successful marketing program.

2. June 8, 1 – 2 p.m. ET, Track 7

Beyond MSP—The Next Evolution for IT Services Providers
Presented by Gary Pica, TruMethods. Evolve your business model to grow in the present—and into the future. In this session, Gary will demonstrate how the technology needs of SMBs are morphing and how the current MSP model is ill-equipped to support their changing requirements. He will share a new framework for MSPs along with how to expand your profit margin while growing your recurring revenue stream with a unique value proposition.

3. June 8, 2 – 3 p.m. ET, Track 7

Selling Cybersecurity
Presented by Chris Wiser, founder and CEO of 7 Figure MSP. Overcome objections, close more deals, and grow the business you want by learning how to leverage your customers’ emotions into logical decisions. Join Chris as he shares how to use emotion and risk to change the conversation between you, your customers, and your prospects.

4. June 9, 9 – 11 a.m. ET, Track 6

Growing Beyond Referrals Through Cold Calling
Another boot camp being delivered by yours truly, and follow-up boot camp to Growing Beyond Referrals Through Marketing, the goal of this webinar is to provide guidance on how to build a telemarketing motion within your organization to help commercialize the virtual audiences you have developed through your marketing motion.

5. June 9, 1 – 3 p.m. ET, Track 6

Making the Jump to Managed Services
Presented by Dave Wilkeson, CEO, MSP Advisor. Make the jump from break/fix to managed services and gain consistent, recurring revenue. During this session, Dave will share why you should make the switch and what you need to know to get started, including terminology, business models, typical offerings, staff requirements, and critical tools and processes for maximizing profitability.

6. June 9, 1 – 3 p.m. ET, Track 7

How the Most Profitable MSPs Do It (and How You Can Too)
Presented by Paul Dippel, CEO, Service Leadership. Learn the secrets behind the success of top-performing MSPs and implement them in your own practice to accelerate your business growth. During this session, Paul will share how the most profitable and fastest-growing MSPs are pricing and packaging their offerings, finding leads, selling their services, and routinely outperforming the competition.

7. June 10, 9 – 10 a.m. ET, Track 8

The Psychology of Selling: Making the Most Out of Every Role In Your MSP
Presented by the Zomentum Leadership Team. Grow your business with intention by using your entire organization, not just your sales and marketing team. Companies that grow successfully do so because revenue growth is part of the DNA of the entire organization. But building that kind of organizational mentality doesn’t happen by accident. It requires a plan and adherence to core principles that need to be part of your business’s daily cadence. Join the Zomentum Leadership team for candid conversation about how everyone in business leadership shares the responsibility for an organization’s growth and the simple steps you can take every day to help support that goal.

8. June 10, 1 – 2 p.m. ET, Track 6

Presented by David Poole, senior marketing manager, N-able. If you want to grow your business but are too busy running it to spend time marketing it, the new MarketBuilder platform from N-able can help. Free to N-able partners, it is designed to help you market your business in minutes, no matter what your skill level. In this session, Dave will show you how to access the MarketBuilder platform, highlight its most useful features, and use it to help grow your business.

9. June 10, 1 – 2 p.m. ET, Track 7

The 5 Most Critical Marketing Actions to Fill Your Funnel
Presented by Paul Green, MSP marketing expert, MSP Marketing. Implement a foolproof strategy for lead generation in 5 easy-to-follow, actionable steps. Join Paul as he shows you how to generate new leads to fill your sales funnel—with minimal headache!

10. June 10, 2 – 3 p.m. ET, Track 7

Benchmarking and Metrics for High-Performing MSPs
Presented by Dave Wilkeson, CEO, MSP Advisor. Improve your bottom line—and customer satisfaction—by carefully tracking the right numbers. Join Dave as he shares some of the most important metrics to monitor to keep your business healthy and customers happy. Whether you are new to the managed services model or a seasoned veteran, there is something for everyone.

The sales and marketing track at this year’s Empower is packed full of informative and enlightening sessions led by in-demand industry experts, and these are all FREE for you to participate in! Join us at Empower to gain some fantastic insight into how to take your MSP to the next level—so you can begin producing the outcomes you envision.

So don’t hesitate—register here to check out the agenda and start planning your week!

Stefanie Hammond is the head sales and marketing nerd at N-able. You can follow her on Twitter at @sales_mktg_nerd.


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