Head Nerd Events, Office Hours
Office Hours: Business
December 16, 2025 | 11:00 - 12:00 EST (17:00 - 18:00 CET)
Stefanie Hammond
Head Nerd
Stefanie Hammond brings over 20 years of experience to helping MSPs “de-mystify” the world of sales and marketing, and create thriving, profitable managed services businesses.
A proud Canadian, Stefanie started her career at N‑able in 2004. For a large portion of her career, Stefanie served as an integral member of the Partner Success Team, showing hundreds of MSPs around the globe how to elevate their growth and improve their competitive edge in a rapidly evolving and increasingly saturated market.
Stefanie transitioned into the Sales and Marketing Head Nerd role in 2020 to broaden her reach and bring her insights, knowledge, and industry expertise to all 25,000+ N‑able partners. As Head Nerd, Stefanie’s primary focus is on education and teaching MSPs the “art” of how to have better quality customer conversations. She enthusiastically helps MSPs modernize their sales processes while navigating the complexities of sales and marketing within the tech industry.
Stefanie’s commitment and dedication to helping MSPs uplevel their sales and business acumen has earned her several industry awards and recognition, most notably, CRN’s Women of the Channel and Channel Chief.
Outside of work, Stefanie enjoys spending time with family and volunteering at a number of local organizations devoted to improving living conditions for the homeless in her area, while creating stronger communities.
Stefanie's content
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Head Nerd Events, Office Hours
Office Hours: Business
November 18, 2025 | 11:00 - 12:00 EST (17:00 - 18:00 CET)
Head Nerd Events, Office Hours
Office Hours: Business
October 21, 2025 | 11:00 - 12:00 EDT (17:00 - 18:00 CEST)
Head Nerd Events, Office Hours
Office Hours: Business
September 16, 2025 | 11:00 - 12:00 EDT (17:00 - 18:00 CEST)
Selling Security Without Fear: How MSPs Can Use Risk Conversations to Build Trust and Drive Value
August 5, 2025
Standing Out Among the Competition – 5 Things Top Sales & Marketing Gurus Recommend MSPs Must Do Differently
June 30, 2025
Building a Scalable Security Program for MSPs: Balancing Standardization and Customization
May 28, 2025
How MSPs Can Overcome Customer Cost Objections for Security Services
May 22, 2025
Empower Berlin: Highlights from an Unforgettable Event
May 8, 2025
Why MSPs Need a Different Approach to Cybersecurity Pricing
April 22, 2025
The Power of Content Marketing: Transforming Your MSP's Outreach and Success
April 3, 2025
Excluding Customers in your Marketing Strategy Can be a Good Thing
February 11, 2025
Business Growth, Head Nerds, Marketing
Leveraging Learning Communities to Improve Business Marketing
January 8, 2025
Head Nerds, Marketing
One Key Strategy That Will Help Solve Your Lead Gen Problem in 2025
November 20, 2024
Head Nerds, Security
Don’t Let Your MSP Become the Next Big Headline, Part 2
October 10, 2024
Head Nerds, Marketing, Security
Don’t Let Your MSP Become the Next Big Headline, Part 1
October 1, 2024
Head Nerds, Marketing
5 Tips to Becoming a Better Negotiator To Win More Deals
August 21, 2024
Uncategorised
How to Find Opportunities and Thrive in a Saturated Managed Services Market
July 17, 2024
Uncategorised
Lead Gen or Operational Efficiency—What’s More Important for Sustainable MSP Growth?
June 4, 2024
Head Nerds, Security
A Quick MSP Guide to Pricing Security—With a Focus on MDR
April 25, 2024
Head Nerds, Marketing
The Three Most Common Sales Mistakes MSPs Must Avoid
April 3, 2024
Business Growth, Head Nerds, Marketing
Five Ways to Ensure Your MSP Has a Winning Hand When it Comes to Sales Success
February 20, 2024
Business Growth, Head Nerds, Mac Support
Start the Year off Strong—How to Translate New Products and Features into $$$$ for Your MSP
January 18, 2024
Business Growth, Head Nerds, Marketing
December MSP Growth Habit: Reflect, Rinse, & Repeat for 2024
December 7, 2023
Business Growth, Head Nerds
November MSP Growth Habit: Pay Attention and Promote Gratitude
November 15, 2023
Business Growth, Head Nerds
October MSP Growth Habit: The Power of Peer Networking
October 19, 2023
Business Growth, Head Nerds, Marketing
September MSP Growth Habit: Practice Active Listening
September 5, 2023
Business Growth, Head Nerds
August MSP Growth Habit: Mastering the Art of Managing Time
August 1, 2023
Business Growth, Head Nerds
July MSP Growth Habit: 3 Tips to Help Meet Goals in 2023
July 11, 2023
Head Nerds
Empower Prague—A Nerd’s Eye View: Stefanie Hammond
May 24, 2023
Business Growth, Head Nerds
April MSP Growth Habit: Seek Support from Peers and Events
April 13, 2023
Business Growth, Head Nerds
March MSP Growth Habit: Open New Doors with Co-managed IT
March 1, 2023
Business Growth, Head Nerds, Marketing
Your MSP growth habit for February: focus on social proof
February 2, 2023
Business Growth, Head Nerds
New Habits to Target for MSP Growth in 2023
January 19, 2023
Business Growth, Head Nerds, Marketing
How to avoid the biggest mistake in your MSP sales process
December 20, 2022
Business Growth, Head Nerds, Marketing
Five essential KPIs your MSP business needs to be tracking to improve growth
December 1, 2022
Automation, Backup & Disaster Recovery, Business Growth, Head Nerds, Security
Couldn’t make it to Empower ’22? Here’s what you missed
October 27, 2022
Business Growth, Head Nerds
Four ways to plan for MSP growth in challenging times
October 25, 2022
Head Nerds, Marketing
Three ways to encourage the importance of security posture
October 13, 2022
Head Nerds, Marketing
Six tips to overcoming content block in your MSP marketing
September 27, 2022
Business Growth, Head Nerds, Managed Services
Four ways MSPs can influence the switch to managed services
August 31, 2022
Business Growth, Head Nerds, Marketing, Tips & Advice
Six Tips to Getting SEO Right For Your MSP
August 4, 2022
Head Nerds, Marketing
Time to appraise your MSP business performance for 2022
July 28, 2022
Business Growth, Marketing
MSP Marketing: Should you build an in-house team or use an outside agency?
July 7, 2022
Business Growth, Head Nerds, Marketing
Seven Easy MSP Marketing Activities You Can Do This Summer
June 28, 2022
Head Nerds, Marketing
Your Marketing Worked and You Got the Prospect Meeting… Now What?
June 8, 2022
Head Nerds, Marketing
The Value of Employee Engagement
May 23, 2022
Head Nerds, Marketing
Is There a Silver Bullet to Successful Marketing?
May 3, 2022
Head Nerds, Marketing
10 Tips to Creating a Website That Will Improve Prospect Conversion and Engagement, Part Two
April 19, 2022
Head Nerds, Marketing
Ten Tips to Creating a Website That Will Improve Prospect Conversion and Engagement, Part One
March 29, 2022
Head Nerds, Marketing
Four Reasons Why Your MSP Needs to Have a Business Roadmap
March 16, 2022
Head Nerds, Marketing
The Single Biggest Pricing Mistake You Can Make for your MSP
March 7, 2022
Head Nerds, Security
My pledge for Safer Internet Day
February 8, 2022
Business Growth, Head Nerds, Marketing
Seven marketing trends MSPs should be watching for in 2022
January 27, 2022
Business Growth, Head Nerds, Marketing
Six sales skills MSPs need for successful selling in 2022
January 14, 2022
Head Nerds, Marketing
15 tips on how to market effectively when you are an MSP of one, part 2
December 21, 2021
Head Nerds, Marketing
15 tips on how to market effectively when you're an MSP of one, part 1
December 16, 2021
Head Nerds, Marketing
Happy anniversary to me!
November 24, 2021
Business Growth, Head Nerds
Is Comanaged IT services a market your MSP should pursue?
November 9, 2021
Head Nerds, Marketing
Why cybersecurity should be your top priority as an MSP
October 21, 2021
Head Nerds, Security
Fight the phish using Bubble Wrap
October 7, 2021
Head Nerds, Marketing
Seven traits to look for when targeting new prospects
September 22, 2021
Head Nerds, Marketing
The selling doesn’t stop once the contract is signed
September 7, 2021
Business Growth, Head Nerds, Marketing
3 Sales tips to end the year strong
August 17, 2021
Head Nerds, Marketing
The number one business bad habit MSPs need to stop doing immediately
August 6, 2021
Head Nerds, Marketing
6 Tips to maximize your use of social selling to generate new leads
July 12, 2021
Marketing
5 reasons why your telemarketing strategy isn’t working
June 30, 2021
Business Growth, Head Nerds, Marketing
10 sessions you need to attend at Empower if your goal is to grow your MSP this year
May 21, 2021
Head Nerds, Marketing
“Start as a means to go”—putting yourself on the path to sales success
May 7, 2021
Head Nerds, Marketing
7 lessons to help you sharpen your sales skills
April 21, 2021
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